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Business Info
Business Name
The Autotech Council
What do you do?
Business meetings and seminars to introduce executives in the auto industry looking for new innovation
How many pages of print design do you need?
4
List the size requirement(s) for your print design
2 2-page templates in indd format.
#1: a 2-sided marketing brochure in US Letter vertical format
#2: a 2-sided meeting agenda in US Letter vertical format
Target Audience
What is your industry?
Software and InfoTech
Describe the target audience for your print design
Business Executives in Auto industry
What 3 things would you like to communicate to your audience through your print design?
#1 - we are the best place for you to find new ideas and innovations
#2 - if you don't join the Council you'll be missing out on what your competition knows
#3 - joining the Council puts your brand at the center of auto innovation
Style and Concept
What print design styles do you like?
Reusable header with strong graphics.
repeating elements to indicate section breaks.
1/4 to 3/4 split on the body of vertical templates.
Needs to print well on black & white printer and look good in web-version PDF.
What colors do you want to see in your print design?
main colors are black and green
complementary colors can be used in keeping with high-tech and auto industries
What colors do you NOT want to see in your print design?
no feminine colors
What adjectives should best describe your print design?
executive, important, fast, expensive
How will you use the print design?
#1 and #3 will be distributed via email and web.
#2 will be printed.
What content must be included in the print design?
graphical header bar with embedded logo and changeable title text.
footer with website, phone, email address
formatting for titles, sub titles, bullets, section breaks, and
Materials
Contract
Files
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