LET ME TELL YOU ABOUT US:
We're a leading provider of seminar training in North America
HERE IS WHAT WE NEED:
We need a creative -- eye-catching design template for a cover of an upcoming seminar. (or internal staff will take care of producing brochure "guts" ... we just need a great COVER concept from you!)
OUR TARGET AUDIENCE IS:
Mostly people in leadership positions -- all types and sizes of organizations
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Note Im creating these parameters to help you know what I want and what I wont consider. I just want to help you not waste your time. So, I urge you to take 2 minutes to read the following pretty simple requests:
*Set up for standard 8 x 11 portrait
*The 2 most important words on the page are STRATEGIC THINKING so those 2 words of the title should pop more than any other element on the page that means even more than any picture or graphic you put on the page (and you cant make either strategic or thinking more important than the other the 2 have to be read together to make any sense).
*Looking for a clean, bright, contemporary design with a decent balance of white space.
*No pics of people on this design please.
*Dont use any large area, super-dark shading on the page itll bleed through on our cheaper offset paper and ruin readability of the next page.
*I do NOT like a lot of reverse type -- so use it judiciously if it is used at all. Design entries that use nearly all reverse type will not be considered.
*If your design is selected youll need to provide a FULLY EDITABLE layered PSD document, list of fonts used, source of graphics used. Im just having you create the cover (and this is not final copy) my internal team will take care of all edits and will finish off the rest of the brochure. Note -- If you create it in Illustrator and/or InDesign youll have to translate it over to a layered PSD document if it is selected. Im just trying to save you some steps here.
Thanks for working on this project! I look forward to seeing your awesome creativity in action!
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