• Assured$500
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  • Creatives13

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Business Info

Business Name

Atlanta Bread Company, Inc

What do you do?

restaurant frenchisor and bakery distributor

How many pages of print design do you need?

3 labels - one for each muffin

List the size requirement(s) for your print design

C-label: 3.5in circle label, 2in band - see attached item

Target Audience

What is your industry?

Restaurant Franchisor and Bakery Distributor

Describe the target audience for your print design

upper-middle class grocery shoppers

What 3 things would you like to communicate to your audience through your print design?

1. The muffin is wholegrain - MUST have the attached whole-grain symbol

2. Though for different muffins, the labels should all be a similar template - so the shopper recognizes the similar muffins in different flavors.
Flavors: Wild Blueberry Wholegrain Muffin, Cinnamon Chip Wholegrain Muffin, Apple Spice Wholegrain Muffin

3. Made by Atlanta Bread - Should have the Atlanta Bread logo on it.

Style and Concept

What print design styles do you like?

anything that will work with the Atlanta Bread logo

What colors do you want to see in your print design?

anything that will work with the Atlanta Bread logo

What colors do you NOT want to see in your print design?

anything that will work with the Atlanta Bread logo

What adjectives should best describe your print design?

clever, whimsical, interesting

How will you use the print design?

Muffin label for in-store use at a major foods vendor

What content must be included in the print design?

i. Full product name - noted above
ii. Atlanta Bread name, logo
iii. Nutritional specs on the band
iv. Ingredient specs on the band
(will add in nutritionals and ingredients later - just leave a space for them now)

Materials

Contract
Files

No Files Added

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