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Business Info

Business Name

Atira Hotels

What do you do?

We own and operate hotels throughout North America.

How many pages of print design do you need?

Approximately 6 pages

List the size requirement(s) for your print design

The Brochure will be 5.5 Height by 4.25 Length. Essentially, we will print on 8x11 stock paper and fold to create the brochure.

Target Audience

What is your industry?

We are a hotel management company and want to use the brochure to pitch services to hotel owners.

Describe the target audience for your print design

Real Estate Investment Groups, essentially REITs, Institutional and Private Owners of hotels.

What 3 things would you like to communicate to your audience through your print design?

The main points of differentiation can be found on our website:

Essentially, we want to state that we have a proven track-record of above marketing performance. Since we are owners ourselves, we understand what owners want in a management company. We provide unique personalized management specific to each owner. We use state-of-the-art technology and innovative approaches to achieve results.

Style and Concept

What print design styles do you like?

We would like the brochure style to match our website style:

What colors do you want to see in your print design?

We would like to see similar colors to our website in the brochure:

What colors do you NOT want to see in your print design?

Colors that clash with website. We want it to be colorful and pop-out of the page.

What adjectives should best describe your print design?

Clean, simple, attractive and provocative. We like to emulate Apple's approach to marketing design.

How will you use the print design?

We will distribute both electronically as pdf, as well as, print copies.

What content must be included in the print design?

We would like the content to convey the information on our home website page and the 'Management' Page. We would also like to incorporate profiles of the owners (attached as file), as well as, a list of our current hotel portfolio (on website). We have some supplemental detailed information on our management (attached) that should also be included. Finally, if there is room, we would like to include a screenshot of our owner reporting site.



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