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Business Info
Business Name
AstaTech Inc.
What do you do?
Sell Chemicals to chemists
How many pages of print design do you need?
one
List the size requirement(s) for your print design
Dont know. you tell me
Target Audience
What is your industry?
Pharmaceutical / Chemitry
Describe the target audience for your print design
Chemists
What 3 things would you like to communicate to your audience through your print design?
1, , need a large size graphic for banner wall. three, each size 33 W X78 H (or similar) , total 99 W X 78 H looks like Picture 1 & 2, one picture cover three banners.
2, color tone to march logo, maybe green overall (Pictures 3 &4, but other color are welcomed to if it march) . one or two tones, no more than three such as dark green, light green plus a little third color, silver?
3, We try to make it simple, like pictures 5 and 6 (if there is no small pictures in 6). Some creative color pattern maybe all we need, may be little watermark (see #7)
other than logo (on top and bottom, can use any you like) we have a slogan : " Serving Chemists since 1996".
4, the design will not focuses to tell people who we are and what we do but attract audience to notice ASTATECH, to stop by , so the graphic may need some kind of "WOW " effect. I don't like picture 7 's pattern, but with strong "light", the visual effect looks good, attract peoples attention.
5, Another possibility is on top of graphic pattern, add a few texts to introducing our self: who we are what we do. like picture 8-11. (but less text than these 4 examples)
if we do 8-11 style, we need to be able to edit the text in future without using special software and without losing quality. otherwise, cannot use this concept.
6, overall, we try to achieve picture 12 result (although we are not a large booth but a banner): very clean (not too much words) , very distinguish (by unique color), yet the company's name is there. all they need to know is the name of the AstaTech, nothing else.
7, finally, attached some molecular structures. i am not sure if we can insert them organically into our simple pattern design? maybe as watermark, or to change color to silver. as long as the result looks good, (in term of pattern, color).
the structures are our best selling product. but to introduce these structure must not destroy design's clean pattern. also the picture seem too small in size to be print in poster.
Style and Concept
What print design styles do you like?
see above
What colors do you want to see in your print design?
see above
What colors do you NOT want to see in your print design?
see above
What adjectives should best describe your print design?
see above
How will you use the print design?
now for banner, later may use for poster, brochure, booklet
What content must be included in the print design?
Logo, slogan "Serving Chemists since 1996"
Materials
Contract
Files
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