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Business Info

Business Name

Ascendant Spirits Distillery

What do you do?

We are a small craft distillery producing ultra-premium bourbon, moonshine and vodka.

How many pages of print design do you need?

3 Double-Sided Sales Sheets using the same basic design and 1 One-Sided Display Sign

List the size requirement(s) for your print design

Sell Sheets: 8 x 11 inch double sided full color. Prefer vector files.
Display Sign: 11 x 17 inch single sided full color. Prefer vector files.
*We will hire the designer in the future for more sales sheets as our product line increases.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Spirits, Wine and Beer Sales Representatives and Buyers

What 3 things would you like to communicate to your audience through your print design?

California Craft Products
Ultra-Premium Products

Style and Concept

What print design styles do you like?

Page 3 - 6 on one sell sheet front and back - http://www.hrdspirits.com/documents/HRD_...

What colors do you want to see in your print design?

We are flexible here. Probably black.

What colors do you NOT want to see in your print design?

Hot pink and purple.

What adjectives should best describe your print design?

Classy, Professional, Beautiful Design, Ultra-Premium

How will you use the print design?

Will will give these to sales representatives, buyers and media writers.

What content must be included in the print design?

Sell Sheets:
Company Logo (Ascendant Spirits on all, Lightning Forge also on the moonshine)
Name of Product
Photo of Bottle
Retail Price
% Alcohol
# Proof
UPC Code
A couple bullet point facts about the product
Short description of product

Moonshine Display Sign:
Company Logo
Silver Lightning Moonshine
Photo of the bottle
- Ultra Premium Moonshine
- Santa Barbara's first post-Prohibition distillery
- The open fermentation draws in the unique flavor profile of the unique coastal valley marine climate. A smooth moonshine with floral and maize notes on a mildly sweet finish. An ultra-premium vodka alternative created for cocktails.
Space for 4 x 6 inch recipe cards to be stuck to the sign.
2 Cocktail Recipes
Contact information for the distillery



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