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Business Info

Business Name

David Eccles School of Business

What do you do?

We are the business school at the University of Utah. The school offers both graduate degrees (MBA, MAcc, MSIS) and undergraduate degrees (Marketing, Accounting, Finance).

How many pages of print design do you need?

2

List the size requirement(s) for your print design

5.5 in. x 8.5 in.

Target Audience

What is your industry?

Education

Describe the target audience for your print design

The print design will be a feature in print collateral intended for MBA student recruits. The school recruits students from across the country with a particular focus on the Western United States.

Demographics:
Age- 26-32
Sex- Female and Male

What 3 things would you like to communicate to your audience through your print design?

The motivation behind the print design are the school's core values:

Engage intellectually.
Strive for something great.
Respect Others.
Act with Integrity.
Own your actions.
Build Community.

Style and Concept

What colors do you want to see in your print design?

Red

What colors do you NOT want to see in your print design?

Blue

What adjectives should best describe your print design?

Hip
Art
Modern
Clean

How will you use the print design?

We need 2 pages.

Page 1 will be the cover to a brochure. The brochure will consist of student generated content. The content will be student pictures and stories about being a student at the David Eccles School of Business.

The 2nd page will use elements of the cover but will be mostly white space dedicated to the student content.

What content must be included in the print design?

Page 1: David Eccles School of Business Logo

Page 2: U

Materials

Contract
Files

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