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Business Info

Business Name

Hartnell College Foundation

What do you do?

We support the students of Hartnell College - many of whom are English as a second language learners and the first in their families to attend college. We rally the community to build a bright future for our students.

How many pages of print design do you need?

Two key designs - the save the date card and invitation. The email blast and business card can utilize the save the date design..

List the size requirement(s) for your print design

1. Save the Date card 6" X 8.75" full bleed. Double sided. Full color both sides. Template in documents.

2. Save the Date email blast. GIF or JPG format (optimal size- 600pix wide x 800pix tall @ 72 dpi) same content as Save the Date card.

3. Business Card full color, both sides, 3.5 X 3.5, template in documents. Same content as save the date card minus committee list.

4. Invitation 7" X 10" folds to 7" X 5" full bleed. Double sided. Full color both sides. Invitation should build on the Save the Date design and not be an exact copy. Templates are here: http://www.psprint.com/creative/download...
You can design vertical or horizontal, up to you. No need to leave room for postage information for the invitations because theyll go into an envelope. Template just for size and bleed.
Invitation needs to include content from Save the Date card with words Please Join Us in place of Save the Date and map (included in documents).

5. Reply card for invitation 4 X 6 full bleed. Double sided. Full color both sides. Template in documents. Sample from last year is also in documents. Content is the same as last year change date and theme from Dare to Dream to BLOOM!

I'll pick the designer based on the cover art for the save-the-date post card, we can then complete the project with the other content provided. I don't expect all participants to create all the pieces.

Target Audience

What is your industry?


Describe the target audience for your print design

The target audience is a mature, highly educated, philanthropic group. Design should be fun, classy, unexpected.
This is the 7th year of a fundraiser for Hartnell College Foundation. It's a very lively party, fun and upbeat and has become THE event in our community and we've become know for amazing design concepts that are then carried out through the entire event. The event name is "Party in the Library" and people come for a great PARTY!

What 3 things would you like to communicate to your audience through your print design?

Hartnell's STEM programs are noted as one of the top community colleges programs in the nation. STEM stands for Science, Technology, Engineering, Math. This year's theme: BLOOM! is a play on that - Students BLOOM from the STEM program.

The artwork should show a playful and beautifully juxtaposition flowers and divine geometry. The connection between nature, art and math should be clear in the artwork.

In the past we have incorporated the school mascot - a panther - into the design. The panther can be used in a number of different ways. Samples can be found here: http://pinterest.com/allafitch/oscar-in-...
Would like to see Oscar the Panther incorporated this year too - optimally in a way that can be pulled out and used on letterhead, envelopes, etc.

Style and Concept

What print design styles do you like?

I've put a lot of notes on what I like here: http://pinterest.com/allafitch/bloom/
I am looking for a bold design with a lot of detail and depth. A design that really unites math and flowers in an unexpected but totally natural way. The design should not only catch people's eye but then also hold their attention as they look at the detail. Perhaps they even say, "Wow, I never knew that connection between math and nature!"

What colors do you want to see in your print design?

Bold colors, lots of details. I am leaning toward a lot of bright colors like this: http://pinterest.com/pin/332844847172226...

What colors do you NOT want to see in your print design?

We used purple, teal and orange a lot in the last two years so those colors should not be the focal colors.

What adjectives should best describe your print design?

Flowing. Vivid. Eye-catching. Complex. Juxtaposed...math and flowers together. Blooming!

How will you use the print design?

Save the date cards, invitations, promotional business cards.

What content must be included in the print design?

BLOOM!
PARTY IN THE LIBRARY 13
SAVE THE DATE
Saturday evening, APRIL 13, 2013 | Hartnell College Library

PARTY IN THE LIBRARY is in full BLOOM!
Celebrate and support the students of Hartnell College
Join us for the presentation of the
Hartnell College Foundation Leadership Award to
AWARDEE HERE.
(note to designer: Winner TBD. Winner SHOULD BE REALLY HIGHLIGHTED IN THE DESIGN, THEYRE A BIG DRAW!)

Spectacular strolling dinner
Tempting wines and martinis
Enticing entertainment and dancing
Mesmerizing auction with Butch Lindley
(note to designer: focus design on the STEM to draw attention to the letters)

Party in the Library Committee
Coralee Linder, Co- Chair
Cathy Schlumbrecht, Co- Chair
Margaret D'Arrigo-Martin
Gail Delorey
Karen Fanoe
Susan Gill
Vivien Lindley
Maria Lopez
Lori Magdaleno
Kathy Moser
Laura Pruneda
Natalie Rava
Vicky Rice
Joanne Taylor Johnson

INFO
831.755.6810
giving@hartnell.edu
www.hartnell.edu/party

Content included in attached document as well.

Materials

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