American Omni Trading
What do you do?
We import tires by container load quantities to large wholesalers throughout the US.
How many pages of print design do you need?
List the size requirement(s) for your print design
1/3 page color ad
What is your industry?
Describe the target audience for your print design
We are targeting select wholesalers and retail operations that are looking for an honest company to do business with. Most of our target market would be male oriented business owners. I have put in my files a 2013 MTD Media Kit which explains the demographics further.
What 3 things would you like to communicate to your audience through your print design?
Professional customer service
Wide range of products offered
Our competitors are distrustful, hard to do business with and do not offer many of the attributes we have. Without pointing a figure at them directly, we want to have a "quiet" ad that gets our point across.
Style and Concept
What print design styles do you like?
I like the Hankook ads that you can find in previous issues of the Modern Tire Dealer magazine.
Also, we are looking for an ad that shows the tires we represent in a good style, maybe stacked, maybe linked or maybe just a tread profile. I want something that is new and fresh that gets our values (3 items listed above) across to the dealer with a clearly defined tag line.
What colors do you want to see in your print design?
Black, Blue, Gold, White, Red
What colors do you NOT want to see in your print design?
Pink, Yellow, Brown
What adjectives should best describe your print design?
How will you use the print design?
1/3 page ad in the Modern Tire Magazine tied in with other uses in print we have.
What content must be included in the print design?
Americus Tire Treads (Americus, CUV, CLT)
Crop Max Photos (2 photos, labeled Mihovil and R-1)
Omni Trail Tire Treads(1 photo, STR)
Venezia Tire Treads (3 photos)
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