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Business Info

Business Name


What do you do?

AOKING makes school bags, traveling bags, casual backpacks, and briefcases. We've been in business for more than thirty years.

We make superior quality products that are synchronized with the popular styles of the time and that are practical and multifunctional. We sell our products in more than 90 countries. AOKING has more than 300 agencies representing us around the world. We also sell online on Aliexpress.

How many pages of print design do you need?


List the size requirement(s) for your print design

- Original Backpack Size is 46 x 33 x 17cm,
- Free to choose the size of design based on the combination of design elements

Target Audience

What is your industry?


Describe the target audience for your print design

Our target customers are younger teenagers and mature middle-aged businessmen looking for a multifunctional backpack. They are typically in European and Asian markets.

We're looking to create a high-end design since our customers are in developed countries.

Another focus is on men who are between 18-25 years old. They're just starting to work or have been working for only a few years and are looking for a simple, multifunctional convenient backpack for business. They like high quality and good looking products.

A secondary focus is on teenagers or young people who usually buy trendy fashion items.

You can submit different designs for each of these audiences, or focus your design on one audience.

What 3 things would you like to communicate to your audience through your print design?

- practical,multifunctional
- trendy and fashionable
- affordable

Style and Concept

What print design styles do you like?

Aoking's products are based on classic design elements. The multifunctional backpack have been very popular outside of China market and we are hoping to add more design elements to the bag in order to attract younger buyers in China and other countries.

Our target customers are younger teenagers and mature middle-aged businessmen looking for a multifunctional backpack.

We are open to your suggestions.

What colors do you want to see in your print design?

Anything that matches the existing backpack colors. Use your imagination.

What colors do you NOT want to see in your print design?

Purple, Red

What adjectives should best describe your print design?

Fashionable, high quality, innovative

How will you use the print design?

-Aliexpress etc online stores
-Aoking shop
-present a new look of brand

What content must be included in the print design?

No specific content. We are looking to add trendy fashion elements (such as patterns, or other designs) on top of the bag.



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