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Business Info

Business Name

Rockbridge Investment Management

What do you do?

We are a fee-only financial planning firm located in Syracuse, NY. Our background, company information and style can be found at www.rockbridgeinvest.com

How many pages of print design do you need?

At least 2 different 84"w by 43"h airport displays

List the size requirement(s) for your print design

Specification sheets are attached. The display is 84"w by 43"h.

Target Audience

What is your industry?

Financial Services

Describe the target audience for your print design

The primary purpose of the display is to get the Rockbridge Investment Management name and logo out into the community.

Our target audience is people looking for financial planning and investment advisory advice. Our target audience is generally narrowed down by being located in an airport. The advertisement would be targeted at both business travelers and people going on vacation (both a sign of middle income levels or above).

What 3 things would you like to communicate to your audience through your print design?

Brand awareness for the Syracuse, NY market.

Quick/witty call to action to get people to read the advertisement as they walk though the airport.

We are the largest and best financial planning firm in Syracuse, NY.

Style and Concept

What print design styles do you like?

Flat design, similar to our logo. (Attached are the logo files and spec sheets)
Large bold statements that spur a call to action.
Simple and very clean lines.

What colors do you want to see in your print design?

Primarily, we would like to stay with the Rockbridge colors (blue/grey/white and possibly black). We are also not creatives, so we would appreciate any input you have. Our initial thought is to have a bright blue background on the display.

We have attached some logo files, but have additional formats if you would need them.

What colors do you NOT want to see in your print design?

N/A Any color choice that you recommend is fine. Please see above for preferences.

What adjectives should best describe your print design?

Catchy. Call-to-action. Brand awareness.

How will you use the print design?

The design will be used as airport advertisements. We will be changing the display every now and then, so we would like to keep a same general theme throughout the various displays. This could be similar logo/website placement and then a different call to action on each display.

What content must be included in the print design?

Rockbridge Logo.
Direct website link. www.rockbridgeinvest.com
Either a call to action or possibly our motto, "Building Wealth with Simple Disciplines"

If you can come up with your own call to actions- that would be great. We also have an industry writer coming up with a few that can be added as well. We will post those sayings when we have them.



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