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Business Info

Business Name

Shorewood Realtors

What do you do?

List and sell residential real estate in the beach cities

How many pages of print design do you need?

1

List the size requirement(s) for your print design

8.5 x 11

Target Audience

What is your industry?

Real estate with a beach lifestyle

Describe the target audience for your print design

Residents in the Manhattan Beach, Redondo Beach and Hermosa Beach communities. Typically this is a buyer or seller of multimillion dollar property.

What 3 things would you like to communicate to your audience through your print design?

Confidence / Trust / Quality

Style and Concept

What print design styles do you like?

Veranda magazine http://www.veranda.com/
Costal Living http://www.coastalliving.com/
Diggs http://www.southbaydiggs.com/read/accoun...
Shorewood http://www.shorewood.com

What colors do you want to see in your print design?

Company has a a blueish gray logo

What colors do you NOT want to see in your print design?

Primary colors unless used as an accent only. Love more muted / sophisticated colors.

What adjectives should best describe your print design?

Strong use of photos - one larger home shot and several interior photos of a home.

How will you use the print design?

The flyer will be used by agents who list a home. They will replace stock photos with their listing property shots. Likewise copy will be replaced with unique copy bullets for each listings. The agents photo, name, email/web site will be unique to the listing agent. Thus this flyer will be a generic template.

What content must be included in the print design?

Address of property
Small description
4 bullets (# of Beds, # of Baths, Sq. Ft.)
Price of home
Shorewood logo in prominent position
Agent photo
Agent name
Agent phone
Agent Email

Materials

Contract
Files

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