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Business Info
Business Name
Shorewood Realtors
What do you do?
List and sell residential real estate in the beach cities
How many pages of print design do you need?
1
List the size requirement(s) for your print design
8.5 x 11
Target Audience
What is your industry?
Real estate with a beach lifestyle
Describe the target audience for your print design
Residents in the Manhattan Beach, Redondo Beach and Hermosa Beach communities. Typically this is a buyer or seller of multimillion dollar property.
What 3 things would you like to communicate to your audience through your print design?
Confidence / Trust / Quality
Style and Concept
What print design styles do you like?
Veranda magazine http://www.veranda.com/
Costal Living http://www.coastalliving.com/
Diggs http://www.southbaydiggs.com/read/accoun...
Shorewood http://www.shorewood.com
What colors do you want to see in your print design?
Company has a a blueish gray logo
What colors do you NOT want to see in your print design?
Primary colors unless used as an accent only. Love more muted / sophisticated colors.
What adjectives should best describe your print design?
Strong use of photos - one larger home shot and several interior photos of a home.
How will you use the print design?
The flyer will be used by agents who list a home. They will replace stock photos with their listing property shots. Likewise copy will be replaced with unique copy bullets for each listings. The agents photo, name, email/web site will be unique to the listing agent. Thus this flyer will be a generic template.
What content must be included in the print design?
Address of property
Small description
4 bullets (# of Beds, # of Baths, Sq. Ft.)
Price of home
Shorewood logo in prominent position
Agent photo
Agent name
Agent phone
Agent Email
Materials
Contract
Files
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