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Business Info

Business Name

Shorewood Realtors

What do you do?

List and sell residential real estate in the beach cities

How many pages of print design do you need?


List the size requirement(s) for your print design

8.5 x 11

Target Audience

What is your industry?

Real estate with a beach lifestyle

Describe the target audience for your print design

Residents in the Manhattan Beach, Redondo Beach and Hermosa Beach communities. Typically this is a buyer or seller of multimillion dollar property.

What 3 things would you like to communicate to your audience through your print design?

Confidence / Trust / Quality

Style and Concept

What print design styles do you like?

Veranda magazine http://www.veranda.com/
Costal Living http://www.coastalliving.com/
Diggs http://www.southbaydiggs.com/read/accoun...
Shorewood http://www.shorewood.com

What colors do you want to see in your print design?

Company has a a blueish gray logo

What colors do you NOT want to see in your print design?

Primary colors unless used as an accent only. Love more muted / sophisticated colors.

What adjectives should best describe your print design?

Strong use of photos - one larger home shot and several interior photos of a home.

How will you use the print design?

The flyer will be used by agents who list a home. They will replace stock photos with their listing property shots. Likewise copy will be replaced with unique copy bullets for each listings. The agents photo, name, email/web site will be unique to the listing agent. Thus this flyer will be a generic template.

What content must be included in the print design?

Address of property
Small description
4 bullets (# of Beds, # of Baths, Sq. Ft.)
Price of home
Shorewood logo in prominent position
Agent photo
Agent name
Agent phone
Agent Email



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