What do you do?
List and sell residential real estate in the beach cities
How many pages of print design do you need?
List the size requirement(s) for your print design
8.5 x 11
What is your industry?
Real estate with a beach lifestyle
Describe the target audience for your print design
Residents in the Manhattan Beach, Redondo Beach and Hermosa Beach communities. Typically this is a buyer or seller of multimillion dollar property.
What 3 things would you like to communicate to your audience through your print design?
Confidence / Trust / Quality
Style and Concept
What print design styles do you like?
What colors do you want to see in your print design?
Company has a a blueish gray logo
What colors do you NOT want to see in your print design?
Primary colors unless used as an accent only. Love more muted / sophisticated colors.
What adjectives should best describe your print design?
Strong use of photos - one larger home shot and several interior photos of a home.
How will you use the print design?
The flyer will be used by agents who list a home. They will replace stock photos with their listing property shots. Likewise copy will be replaced with unique copy bullets for each listings. The agents photo, name, email/web site will be unique to the listing agent. Thus this flyer will be a generic template.
What content must be included in the print design?
Address of property
4 bullets (# of Beds, # of Baths, Sq. Ft.)
Price of home
Shorewood logo in prominent position
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