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Creative Brief
Who are you?
African Market Basket sources beautiful handmade woven baskets from West Africa, and sells them in about 400 retail stores in the US. Most of the proceeds go back to the African Villages for health care, and education. The company has been in business since 2005 and
What do you need?
Develop a new display header for AMB that better captures the brands soul and calls attention to the beautiful, hand-crafted baskets on the display.
We hope this project will lead to a new look and feel for African Market Baskets that we can expand on in other brochures and POS
Who Is Your Audience?
Women who appreciate handmade crafts and shop in Whole Foods and other similar stores
Requirements
We Like These Examples
we would like to come up with a brand icon that can translate across marketing materials. One suggestion is to use a image of a Boaba tree or some other image that can become part of the brand identity (see attached)
We Absolutely Must Have
Need to simplify focus on brand name and benefits for customer and the goodwill for African Villages (Ghana, West Africa).
Also need to keep directions for how to use
Either on header or separate side panel show how baskets can be used as both decorative and functional items for around the house toys, magazines, fruits shopping, yards, etc.
Dimensions: 36w x 20 h (give or take)
Four color. Same graphics message on both sides
Header should balance the colors and textures of baskets hanging on displays
Include website
Because of small print quantities, we can consider die-cut or special shapes
Materials
Contract
Files
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