What do you do?
The Club is a Mall affinity marketing program that delivers exclusive promotions, store sales, and event alerts via email, SMS/text, and a mobile app.
How many pages of print design do you need?
List the size requirement(s) for your print design
What is your industry?
Describe the target audience for your print design
What 3 things would you like to communicate to your audience through your print design?
1) Exclusive promotions
2) Sales from the stores you love
3) Email (this is the channel we use to deliver sales, events, and exclusive promotions)
Style and Concept
What print design styles do you like?
United MilagePlus Explorer Card: http://stocklandmartelblog.com/2012/02/0...
I like how it presents the benefits, although I think we would need to increase presence of logo.
What colors do you want to see in your print design?
Corporate branding is driving black with white type. PMS Blue 280 can be used minimally. Imagery can be in full color.
What colors do you NOT want to see in your print design?
Only Black, White, and Blue 280 can be used, and images can be full color.
What adjectives should best describe your print design?
luxury, fashionable, value, connected, fun, community, actionable (join)
How will you use the print design?
Print will be used within the common area of shopping centers/malls.
What content must be included in the print design?
Sales from the stores you love, or
Sales & Events from the stores you love, or
Sales Events Exclusive Promotions, or
Call to action such as JOIN, SIGN UP
No Files Added