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LET ME TELL YOU ABOUT US:

Hello, thank you for looking at our project...

Lockaid is one of the leading locksmith companies in the UK. We provide Locksmiths services nationally in the UK as well as other services. Our website is www.lockaid.co.uk

HERE IS WHAT WE NEED:

Hello, thank you for looking at our project...3 designs are needed to further our presence, and obtain a higher acquisition of clients than our competitors. We need to design a number of individually designed adverts to publish in Printed media applications.

Lockaid wishes to have some corporate adverts developed, (meaning branded with the lockaid logo)...

...and some other adverts that are non branded (meaning without the logo).

#Corporate Design #1:

An advert to attract people who value a brand name in the industry to use our locksmith service - (change locks/locked out/repairs)

Text= Looking for Really fast, Really Reliable, Really Reasonable Locksmith-

(Don't forget to leave space for telephone numbers-see below)

It must look professional and contemporary, unique(see below comments)

3 different formats -full colour

1) 99x 61mm (HxW)

2) 64x125 mm (HxW)

3) 170x158 (HxW)

#Unbranded Design #2:

An advert to attract people who value price, not brand, to use our locksmith service - (change locks/locked out/repairs)

Text= Locksmith Services

(Don't forget to leave space for telephone numbers-see below)

It must look basic simple design (see below comments)

1 formats - 1 colour with black and white

1) 99x 61mm (HxW)

#Corporate Repairs Ad #3:

Burglary or UPVC broken lock problem

An advert to attract people who value a brand name in the industry who specifically have a need to carry out repairs to a UPVC door.

Text= Specialist UPVC technicians-Call now for rapid response. Large stock quantity carried.

(Don't forget to leave space for telephone numbers-see below)

It must look professional and contemporary, unique(see below comments)

1 different format - full colour or 1 colour with black and white

1) 99x 61mm (HxW)

OUR TARGET AUDIENCE IS:

General

Customers who are locked out of residential & commercial properties

Customers who need to change their locks due to moving house, or business, or stolen keys, lost keys.

Customers who need their UPVC doors fixed (a popular type of residential door)

Corporate Design - Targets Customers who have money and place value in a Brand

Non-Corporate Ads - Customers who don't value brand, but want the cheapest quote.

We need to stand out from our competitors, who include

Reactfast, Able Group, Timpsons Locksmiths, Page Security.

WE LIKE THESE DESIGNS:

We like funky ads, setting us apart from our competitors. The corporate ads should portray Lockaid to be professional but fun.

We could be persuaded to use illustrative designs.

We could be persuaded to use catchy wild colours

We could be persuaded to use funky and chic designs.

WE LIKE CONTEMPORARY.... WE LIKE ICONS.....WE LIKE ILLUSTRATIVE

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please Mention "No call Out Charge* " *Terms Apply (Placed at the bottom of the ad)

Each advert will have one toll free number and also a selection of local numbers, this is to provide the customer with the option to call their local engineer/locksmith. The designer must take this into account when designing the ad. ALL ADS WILL HAVE AT LEAST 4-6 telephone numbers.

Corporate style of ads MUST have the logo.

Un branded Ads MUST NOT have the logo.

We like the usage of green/white for our corporate adverts.

It is cheaper for Lockaid to place an ad using one colour e.g. Green with a white & black back ground (so one colour other than black)

But if you feel you can justify using more than one colour e.g. green, yellow, black, blue because it significantly improves the advert, then please feel free to use the full colour option. We realise that good designers can always make the ad pay through good design.

WE ABSOLUTELY DONT WANT A MAN SMILING IN A BOILER SUIT WITH A HEADLINE SAYING "LOCKSMITH" (we see our competitors do it, and cry for them!!!!)

We must have clear readability as well as looking good.

The customer needs to be able to trust us with their security. Please remember we are security company.

We have included some adverts we have produced previously (we are NOT happy with them) therefore we have come to YOU the people of Crowd Spring.

We have included a design of our Business Card, we are happy for you to take the logo for you to use in your design.

We have also scanned in a published ad as well for your reference.(Not too proud of it)

Finally we wish you good and luck and would like to thank all participants for designing on spec.

Thank you

Lockaid Team

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