LET ME TELL YOU ABOUT US:
Grubby Girls Biking Gear and Apparel is your online one stop shop for Freeride gear for girls.
HERE IS WHAT WE NEED:
This ad will be for 3 different biking magazine publications for 6 issues each. These mags are circulated in North America, the UK and Australia. This ad needs to be absolutely fabulous and portray the brand in the most effective manner.
In two magazines the ad is 1/8th of a page in the other it is 1/9th of a page. It must be a 4 color ad
OUR TARGET AUDIENCE IS:
I want to be the website women will visit to get outfitted from head to toe with tried tested and true gear that can stand up to the abuse but still fit well and look good. No sifting through men's gear or ending up in the junior section. The target audience is women who ride singletrack and mountain bike parks. I think now is the time to get the inside edge on this niche market as it seems there are more and more women taking up the sport and the first women rider appeared on the cover of Bike magazine last September. In my opinion I think the women's mountain biking industry will have a similar growth pattern and stigma as the women's surfing and snowboarding industry....or at least that's what I am hoping for!
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Name of Co. "Grubby Girls Apparel"
The URL "www.grubbygirls.com"
Tag line "your online one stop shop freeride gear for girls"
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