What do you do?
We do landscape design and construction for homeowners. This ad is to focus on the landscape design portion of our business, with the hope that the client will hire us to construct the landscape that has been designed.
How many pages of print design do you need?
List the size requirement(s) for your print design
This add will be a 2 page spread in a magazine (8.5x11)
What is your industry?
Check out our website for lot's of info www.greentreelandscaping.ca
Describe the target audience for your print design
This ad should appeal to homeowners who will need some landscaping completed in the near future. We specifically focus on married female's age 30 to 60
What 3 things would you like to communicate to your audience through your print design?
This is an ad so it needs to have a clear message
1, When you call greentree you are calling a company that loves landscaping, we take pride in what we do and want to make sure every person we work with will end up with a project they can fall in love with. If you have taken your valuable time to call us then we want to give you the most we can. To this end we will not just send some estimator out to give you a free estimate. We will make an appointment with you to meet professional landscape designer who can help you with ideas, provide alternative solutions to problems you may have or make suggestions based on your specific family needs. after making sure this will be a great project you will love then we can give you pricing and alternatives that will fit your budget.
2, this Initial consultation is free and without obligation. If you like the ideas then you can decide if you would like you landscape designer to create a blueprint for your yard where you will work with your designer through a conceptual design phase where you can work out different ways of implementing the ideas for your yard, and then on to a preliminary design where you can work with your designer to ensure the materials, plants, and other details of the design are what you are picturing in your mind, and then finally you will get the master plan for your yard. This master plan will be a computer drafted blueprint done to scale and include everything for your yard.
3, Greentree will provide you with a detailed quote to complete all the work in the design. The master plan is however yours and you are free to get quotes from other companies, or do the work yourself. You can also have Greentree complete just a portion of the work and choose to do other portions at a later date, or on your own, or by another company.
Style and Concept
What print design styles do you like?
It should look very clean, no background colors. Have a organic and natural feel. A simple yet sophisticated look. I like marketing materials by companies like Apple, Dyson, Starbucks
What colors do you want to see in your print design?
The ad should include our Tree and our Logo. We like to use the green and brown color in our logo. Any text should be easy to read. Feel free to use any pictures from our website, or other sources you may have. There should be a picture of a completed landscape design so that the reader will know what a finished master plan
What colors do you NOT want to see in your print design?
no colors that you would not see out in nature. It should not look like a cartoon, also it should not look cluttered
What adjectives should best describe your print design?
How will you use the print design?
This ad will be put into a two page ad in a magazine. Versions of it may also be used in newspaper display ad's
What content must be included in the print design?
The headline should ask "are you proud of your yard"
it must have the company tree and logo laid out like it is on the website
It must include all the company contact information
Edmonton (780) 476-9273
Calgary (403) 827-7460
How this add is written will be as important, if not more, then how it is graphically designed
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