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Business Info

Business Name

Harvest Group Financial Services

What do you do?

Independent Financial advisor and wealth manager

How many pages of print design do you need?

1

List the size requirement(s) for your print design

full page, and half page and 3" by 3" for newspaper

Target Audience

What is your industry?

financial advising, wealth mangement but restricted in term of what can be said

Describe the target audience for your print design

affluent educated primarily female but without alienating the male gender

What 3 things would you like to communicate to your audience through your print design?

we are independent and work for our client. We determine there individual needs and goals and design a wealth mangement plan taking into account investment management, tax mangement, insurance planning, wealth transfer and charitable planning. I am part of a larger firm so I need my piece to be congruent with the companies logos on website harvestgroupfinancialservices.com

Style and Concept

What print design styles do you like?

see the company website for congruence
clear simple but with a sublte flair

What colors do you want to see in your print design?

see website harvestgroupfinancialservices.com

What colors do you NOT want to see in your print design?

color scheme should follow colors on company website

What adjectives should best describe your print design?

clean simple yet effective with a feminine flair

How will you use the print design?

in an ad in local newspapers, online at buckslocal.com and in various school and nonprofit adbooks either as a half page or full page color or black and white

What content must be included in the print design?

see disclainmer on ad below, this ios an old ad with an old poic. I will be updating pic

Materials

Contract
Files

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