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Business Info

Business Name

The Charmm'd Foundation

What do you do?

We are a not for profit that offers resources for Leadership Development to other tax exempt organizations. That means we help other not for profit leaders strengthen their skills in effective communication, problem solving, goal setting, stress management, motivation etc. We know that if these leaders are effective here AND ethical, they can make a big difference to their organization, their team and the larger community!

How many pages of print design do you need?

We would like an invitation and R.S.V.P. card to be imported into constant contact.

List the size requirement(s) for your print design

Constant Contact tells us it is to be 600 pixels in width. Any length is fine per constant contact. We would like that when someone opens up their email, they don't have to scroll down.

Target Audience

What is your industry?


Describe the target audience for your print design

Community leaders who we know.

What 3 things would you like to communicate to your audience through your print design?

1. This is an exclusive event celebrating leaders for all they have done to help their community.
2. In honor of this, we will have a special guest, Harry Kraemer, (author, past CEO of Baxter Int'l) speak to this group over a wonderful meal in a beautiful setting.
3. Quality in the invite itself.

Style and Concept

What print design styles do you like?

Type styles we use on our website are Verdana, Georgia, Museo and tagline in Arial. These can be used. They don't HAVE to be these. If you feel their is another typestyle that makes this look more like a quality invitation - go for it.

Do note: Attached is the save the date email we sent out. This invitation is to tie in and be the sister to that. Somehow, the 2 have to be "sisters". Type may or may not be how you do this.
Some sort of word bubble to be included. It can be the same as shown on the save the date or something totally different.

What colors do you want to see in your print design?

Red - Red (204), Green (0), Blue (0).
Brown - Our brown is Red (102), Green (51), Blue (33).
Accent colors can be ANYTHING. Accent colors we have on our website are:
Orange Hex: C53c05, r:197, g:60,b:5
Tan Hex: e6d8c3, r:230, g:216, b:195
Reddish-Brown: Hex: 661821, r: 102, G:24, B: 33
Dark Brown: Hex: 41151e, r: 65, g: 21, B:30

What colors do you NOT want to see in your print design?

Open! Do want our red and brown to play a leading role.

What adjectives should best describe your print design?


How will you use the print design?

This will be sent out through constant contact and regular email.

When this is sent to us, we would ask that it NOT be put in JPEG and in fact prefer this in publisher or power point. That then would allow us to tweak it if we come up with other ways to market this as well.

What content must be included in the print design?

For invitation:

Our Tag line to be included. Imagine your success. We do.
Our logo with website address below to be included.
Picture of book (attached) and/or picture of speaker (will be provided) to be included.

In Celebration of YOU and other community leaders we invite you to be our guest at a very special private luncheon.

Thursday, January 16th, 2013
11:30 a.m. - 1:30 p.m.
Lake Forest Club
554 North Westmoreland Road
Lake Forest, IL

RSVP below no later than 1/2/13

Come Enjoy:

Keynote Speaker, Harry Kraemer***
Author, former Chairman and CEO of Baxter International Inc., currently a Professor of Management and Strategy at Northwestern Universitys Kellogg School of Management and Executive Partner with Madison Dearborn Partners.
A signed copy of, From Values to Action
Networking with other community leaders
Recognition and thanks for all that you do in making your community strong!***

On RSVP card:

Brand it with our logo and colors
Tie it into look of invitation
Add date, time, place as shown above
Under date have add to my calendar (see link below to see what this looks like.)
Add something like this link, showing address, map and link to mapquest. http://search.constantcontact.com/events.... In fact here is link to the Lake Forest Club itself.

Add copy below address saying, This is located on the campus of Northwerstern Lake Forest Hospital.


A very special private luncheon
Keynote speaker Harry Kraemer
Recognizing you and all you do to make your community strong.

*Required information

*Please check appropriate box (Crowd Spring - please supply the boxes for the two options below.)
I look forward to attending
So sorry. I will not be able to attend

*First name: ____________________
*Last name: ____________________
*Organization: __________________
*Title: _________________________
*Phone: ________________________
Miscellaneous comments: (Provide space for people to write.)



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