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LET ME TELL YOU ABOUT US:
Continental Consumer Products is a leading hair care company sold at retail drug, food, and mass stores. The brand, Salon Grafix Hair Spray, is one of the leading selling hair sprays in the country.
HERE IS WHAT WE NEED:
We want to introduce a product called Pure Boost. It is a series of concentrated additives that are applied to the shampoo or conditioner while it is in the palm of your hand before applying to your scalp. The example of 'Shine" is one of several different types of separate additives that we will introduce. The problem is that with the current design, the consumer does "just not get it". By using consumer panels we have discovered that some consumers thought it was added to the shampoo bottle, while others thought it was just added directly to the hair like a tonic. Pure Boost will come in a .5oz bottle, so we decided to use a carton because we needed the space to explain the concept and benefits of the product. The template provided can be changed to utilize your design concepts if necessary.
OUR TARGET AUDIENCE IS:
We think our primary customers will be females ages 23 to 48. Many women realize that their hair is like no one elses. The thought is that extra Shine may be be needed one day, while curl control may be needed the next. The copy on the current template will give you the other customer benefits.
WE LIKE THESE DESIGNS:
Since there will be several different additives, we will use different colors for each individual product.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We want the Salon Grafix name and logo on the package, becuase of the national advertising we do on the other products.
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