Knight Office Solutions
What do you do?
Director of HR and Marketing
How many pages of print design do you need?
List the size requirement(s) for your print design
Overall design needs to look good if scaled down for an email signature block or scaled up as an art piece on a wall.
What is your industry?
Describe the target audience for your print design
The design should speak to customers as well as employees. For customers we want them to have a customer experience that they would rank as a 9 or 10, and for employees we want them to see the design and remember to work in a way to provide a customer experience of 9 or 10.
What 3 things would you like to communicate to your audience through your print design?
1. (Main Point) We want our customers to be promoters who will recommend us.
We use the NPS, Net Promoter Score, to ask the question How likely is it that you would recommend us? Customers respond on a 0-to-10 point rating scale and are categorized as follows:
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
2. Our core competencies, Integrity and Trust, Customer Focus, Team Player/Peer Relationships
3. Mission Statement: We help our customers reach their business goals by providing client-focused technology solutions with the highest level of support and ethical standards.
Style and Concept
What print design styles do you like?
The design needs to be simple, but pack a punch. We are really looking for a logo of the concept we are looking to communicate. We need this concept to work with our core competencies and Mission Statement.
What colors do you want to see in your print design?
We currently use black, yellow, blue and gray in our proposals and website.
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
Easy to read/understand. Possibly high-tech, we are a technology company.
How will you use the print design?
On or as part of proposals, website, wall art, brochures, email, infographics.
What content must be included in the print design?
The number "9" and the number "10". It could be "9 - 10", "9/10", "9 to 10", or in some other combination. Possibly a "?" or "question" or "Q". It can be an image, image with text, or text only.
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