What do you do?
We run large scale events for small business entrepreneurs in Australia.
How many pages of print design do you need?
List the size requirement(s) for your print design
PDF including all copy is attached in zip file.
What is your industry?
Training, marketing and events.
Describe the target audience for your print design
Small business owners, professional advisors, consultants, freelancers, thought leaders.
What 3 things would you like to communicate to your audience through your print design?
High quality production (Think www.ted.com)
Approachable and authentic.
We promote thought leadership.
Style and Concept
What print design styles do you like?
www.theleanstartup.com is a great example of the use of images and copy to tell a story. I know it's not a brochure, but you get the idea.
I like the idea of typography over images, even if the images are blurred. Although I want some clear images so the potential sponsor sees clearly that we have experience with big events.
What colors do you want to see in your print design?
Red, White and Blue are our primary brand colours.
Grey and Black are our secondary colours.
Please see style sheet attached in the zip file. High res images and PSD's will be provided.
What colors do you NOT want to see in your print design?
Any colour that is not in the PSD Style Sheet.
What adjectives should best describe your print design?
Not sure, hopefully the PSD will explain in pictures.
How will you use the print design?
To provide to senior management in large blue chip companies that we are seeking sponsorship from.
What content must be included in the print design?
I have attached a 4meg file which contains the 8 pages of copy and some sample images and a style guide sample.
If you decide to participate, the link below is for a much larger file in my dropbox.
It includes the 8 pages of copy (all must be included)
A selection of images you can choose from (include what you choose)
A PSD of our website (in development) that you can use as a style guide (use what you want)
The fonts. Please only use the font styles as provided in the PSD.
Small images for testimonials (use of these images is optional)
I need the file back in PSD and a PDF that is less than 2meg.
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