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LET ME TELL YOU ABOUT US:

Arlen Ness Enterprise is a family ran custom motorcycle business located in Northern California. Our buisness is predominantly made up of parts sales and bike builds.

www.arlenness.com

HERE IS WHAT WE NEED:

A cover, index and body theme to the catalog. The catalog is laid out in 10 sections and roughly 200 pages. The body (descriptions and parts images) is laid out as far as I can go with a few holes for last minute new product ads. I'm basically looking for a theme and feel.

I'll load a folder to our FTP site including the entire catalog laid out in .inddCS4 along with a separate logo and assets folder

OUR TARGET AUDIENCE IS:

Bikers. Anywhere from 20-60. Id like to keep it fairly bright, we've used a lot of black and dark purple over the years and being where the economy is Id like to make this catalog stand out and be much, much brighter.

By the way: Our purple is CMYK 51,100,0,70 w/ a 0,0,0,40 grey.

WE LIKE THESE DESIGNS:

Our industry has exhausted the grunge, tape, paper, affliction style out! It still works if the designer is going for a skater/snowboarder type feel, which Im open too. Currently we're experimenting with a retro 70's old Polaroid style theme but the execution has not fallen into place. And that is why we bring the theme to crowdSPING. All of the text and fonts are currently laid out in ITC Avant Garde Gothic and Id like to keep it this way as it takes tons of time to change 10 sections. I'll attatch some examples if what I wrote is not totally clear. In all, we're open to most any ideas. We have an arsenal of graphics, bikes and vintage images for the the artist to use. FTP access is crucial.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

40th anniversary is a large focus but please don't play it out and make it redundant. No Harley Davidson logos and or stock motorcycle images.

Please email for FTP info.

jesser@arlenness.com

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