bloomingtwig has picked a winning print design

For $300 they received 118 design concepts from 13 designers!

  • Award 1
    Moron f7 by desiigo

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Starts:16-Feb-13 3:09 p.m. GMT

Ends:23-Feb-13 3:09 p.m. GMT


Award 1: $300, was awarded to desiigo


JPG, Layered PSD


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Creative brief

The buyer added updates to the brief. Read them.

Business Name

Blooming Twig Books

What do you do?

We publish books.

How many pages of print design do you need?

Book cover - full spread

List the size requirement(s) for your print design

6x9 front & back,
Dust jacket flaps (author bio on one side, book description on other)
.5" spine
.125" bleeds

What is your industry?

Entertainment and Sports

Describe the target audience for your print design

Canadian hockey families:
80% of book buyers "Hockey moms" between 30-50 years old
20% of book buyers "Hockey dads"
Hockey policy makers

What 3 things would you like to communicate to your audience through your print design?

1. Motion - youth hockey (something flashy, colorful, edgy, youthful, but aggressive)
2. Edgy / scandalous (just a little bit - the author called certain people who didn't oppose body checking in PeeWee hockey "morons" in a blog article) - also, adults are the problem - they often get too serious with the kids - it should be all about the kids. One of the concepts throughout the book is that adults put on their "moron helmet" when in the youth hockey world. Another great concept would be a guy climbing up the boards of the hockey arena like Spider-Man, because the referee made a bad call... (The author pulled him back down - and this was at a 8-10 year olds hockey game!)
3. Clean but punchy design (Simplicity is key, but with a real punch of color, activity, use of font with the title, image or something that really makes the design punchy.

What print design styles do you like?

Here are a few examples:

Clean, with reference to children in sport:


Edgy design:
Made to Stick
Bright, vibrant colors - make you want to pick book up off shelf from 20 feet away.

Author's other book:

What colors do you want to see in your print design?

Bright, edgy. Mix of masculine & feminine. Bold white, yellows, oranges. Want women to be drawn to cover, but men be attracted to it as well.

What colors do you NOT want to see in your print design?

Feminine colors like pink, pastels are probably not great, but don't want to rule them out either.

What adjectives should best describe your print design?

clean, edgy, scandalous, family-friendly, brutal, honest, cold vs. warm, young, vibrant, pops, bold, sporty, earthy, dirty, spectacular, hopeful, active

How will you use the print design?

Cover of a book - dust jacket.

What content must be included in the print design?

Title: MORON
Subtitle: The Behind the Scenes Story of Minor Hockey
Author: Todd Millar

You can put filler text on the back and flaps for now.

Brief updates

By bloomingtwig on 18-Feb-13 9:03 p.m. GMT
Hello everyone! We like many of the images that you all have come up with!

What we would like to say to all of you:

1. We haven't seen many really edgy font-based covers - we don't necessarily need images on the cover!

2. We haven't seen many covers with in-your-face colors - we are looking for ELECTRIC designs, so don't hesitate to step out on a limb!

3. Keep up the awesome work! We are so excited about the incredible ideas!!
By bloomingtwig on 19-Feb-13 10:27 p.m. GMT
Here is a little inspiration for everyone!! This was in the news over the last few days. Our author has been forwarding me these posts online, because they are right in line with what he talks about in the book. Crazy adults who put on their "moron helmet" when their kid is on the ice.

Watch & see if this inspires more great ideas!! Thanks so much :)
By bloomingtwig on 20-Feb-13 7:44 p.m. GMT
Okay, so here's my last message! We are still looking for more ideas! I have provided feedback to every single design, and I won't stop now!

Sme ideas that haven't been tried - and there are many more!

1. An "as seen on TV" kind of cover
2. Letterpress kind of looking covers, with hockey icon
3. Not a single pic of a full ice rink on any covers
4. Parents in the stands
5. Still the ideal cover - a man trying to climb the wall of the ice rink, and another man pulling him back down... My author did this - and called the guy Spider-Man.
6. A simple helmet with "MORON" scratched into it
7. Hockey puck with the same
8. I haven't seen one guy who REALLY looked like a hockey dad... A normal guy who does crazy stuff irrationally near the hockey rink
9. Happy picture of a dad & son on rink
10. Other happier cover concepts with splash of color, happy characters. The title is edgy enough, and warrants a picture of something contrasting!

Thank you all so much for your hard work!
By bloomingtwig on 20-Feb-13 11:08 p.m. GMT
Hello everyone,

I realize that I said the last message was my last, but I realize we have much more time on the clock! So please keep the designs coming, if you have more ideas, or want to polish!

I will start going through and asking you to create full spread covers with front, back, spine, and dust jacket flaps. But if you want to gets started, please do!

We are looking for a clean back with a couple of quotes, an author bio, and space for the barcode etc.

We might not use the flaps, but please include them for now. One should be author bio, and the other about the book.

Thank you!!
By bloomingtwig on 22-Feb-13 6:17 a.m. GMT
I just heard from the author, and he has a new stipulation. He doesn't want the cover to have only a child on the front - it might imply that the child is a moron, which he doesn't want to do!

Thanks so much.