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Business Info

Business Name

Lark Play Development Center

What do you do?

The Lark Play Development Center, now in its 20th year, is a place for playwrights. We are a laboratory for new voices and new ideas, providing playwrights with resources to develop their work, nurturing artists at all stages in their careers, and inviting them to express themselves freely in a supportive and rigorous environment.

Please visit www.larktheatre.org for more information.

How many pages of print design do you need?

Two pages: Front and back of postcard

List the size requirement(s) for your print design

8 x 6 postcard

Target Audience

What is your industry?

Other

Describe the target audience for your print design

The purpose of the post is not to promote a specific event; the purpose of the postcard is to drive potential audience members to the website where they can find events for the entire year. While our target audience is the community whove been with and supported the Lark for the past 20 years, we also want the postcard to be attractive to people who have never heard of the Lark Play Development Center. The postcard should spark their interest and entice them to learn more.

We are located in NYC, in the heart of the citys Theatre District. This should not be just another postcard, but one that communicates meaning, community and recognition.

Age: 20+
Average Age of Supporters: 30-60
Gender: Equally Male & Female
Race/Ethnicity: All

Qualities: Positive, Theatre Enthusiasts, Devoted, Engaged in Community

What 3 things would you like to communicate to your audience through your print design?

1.) Come celebrate & support Larks 20th Season.

2.) The Lark is a community dedicated to supporting the playwrights. We welcome diversity, and we encourage a diverse palate of voices to explore our events.

3.) The Lark is a welcoming and fun environment.

Style and Concept

What print design styles do you like?

Collages

Designs that are visually interesting and captivating without being complex

What colors do you want to see in your print design?

Primary Colors: Black, Grey, White, Blue

Optional Colors: Yellow, Green, Red (please visit Larks website: www.larktheatre.org)

What colors do you NOT want to see in your print design?

Pink, Orange, Purple, Brown

What adjectives should best describe your print design?

Celebratory
Captivating
Modern
Geometrical
Energetic
Playful

How will you use the print design?

The design will be placed on Postcards that will be both mailed and handed out to our community.

What content must be included in the print design?

NOTE: All images can be found in an open folder via Drop box.
On the Front:
Larks new 20th Anniversary Logo (Lark@20) should be prominent and located on the front of the postcard.
Tagline: A Place for Playwrights should be included.
Images (FOLDER LOCATED AT BOTTOM): We would like to showcase the volume and diversity of the many faces of the Lark without centering on one particular face, there will be up to 100+ images on which to do that. On the front, wed like to see a collage of these images. Its up to you how to make the Lark@20 logo standout.

On the Back:
Split the back to create two sections (Section 1 Left, Section 2 Right) with a vertical divider.
Larks original logo, should be located in Section 2 at the top flushed left (next to the divider) along with Larks return address.
Section 1 Text: (/ Indicates line breaks)
Celebrating 20 Years of Supporting Playwrights/ Join us for the 2013-14 Season/ www.larktheatre.org
Images (LINK TO FOLDER LOCATED AT THE BOTTOM OF THIS SECTION):
On the back, the collage of headshots should continue; however, the photos should be ghosted and larger than the photos on the front.

Link to Folder: https://www.dropbox.com/sh/4j9nxalnddx05...

Materials

Contract
Files

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