LG’s 2nd Annual Design the Future Competition Selects Winner from crowdSPRING

$20,000 Winning Design Selected From More Than 800 Entries on crowdSPRING.com

CHICAGO, IL - 4-Aug-09 GMT-

crowdSPRING, an online marketplace for creative services, announced today the winner of the LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) 2nd Annual Design the Future Competition. The idea competition, hosted on crowdSPRING.com, challenged participants to create a concept to define the future of personal mobile communication. More than 800 designs were submitted on crowdSPRING in the competition in a battle for more than $80,000 in awards. LG awarded $20,000 to the first place winner, $10,000 to second place and $5,000 to third place. LG also presented 40 honorable mentions of $1,000 plus an LG U.S. phone. LG, the fastest growing mobile phone brand in North America, named Emily Albinski from Wading River, NY the winner of this highly innovative competition.

A regular on crowdSPRING, first place winner Albinski, a professional full-time freelance designer, created the CC on the theme of connectivity. The winning concept of a modular phone, which could be used by LG in the future, includes a “core” phone that can be inserted into a touch screen or netbook shell depending on the user’s needs. By design, the winning concept would allow users to connect in many different contexts and environments. Albinski, a science and technology enthusiast, refined and laid out her concept in just four days.

“Our community was honored to help LG with this innovative design challenge,” said Ross Kimbarovsky, co-founder of crowdSPRING.  “We were thrilled to work closely with a global leader and to offer this unique experience to our community and the many industrial designers who joined our community when Design the Future started. The concepts submitted to the competition were outstanding - we hope to see them in future products from LG."

crowdSPRING’s design community consists of nearly 35,000 creatives from over 150 countries. The LG Design the Future competition is following the model of the crowdsourcing phenomenon, which was once thought to only benefit small businesses and entrepreneurs, but is now proving successful for global corporations as well.

This competition gave crowdSPRING’s creatives the opportunity to compete solely based on their creativity and the quality of their ideas instead of bids, proposals or portfolios. The crowdSPRING marketplace levels the competitive playing field for creative people worldwide and allows buyers like LG to tap into a global underground, underdog community. By allowing for global participation, crowdSPRING engages previously untapped talent across the world that would have been far beyond the reach of the typical buyer and, thereby, will also bring business to creatives who never would have had the opportunity before.

This year’s competition featured more awards and attracted a record number of submissions from design enthusiasts. Entries were judged on four categories: need fulfillment, creativity/originality, feasibility, and polish and appeal. Any U.S. resident over the age of 18 years (or age of majority in state of residence) and older was eligible to submit a concept. Both seasoned and aspiring designers used their imagination, creativity, and 2D and 3D engineering software to create their designs. Award submissions were accepted from April 20, 2009 to June 7, 2009 and were submitted online through crowdSPRING, a partner for this competition.

About crowdSPRING

crowdSPRING is an online marketplace for creative services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the one they like. For creatives, crowdSPRING is a global stage for creativity where title and experience don't matter.

crowdSPRING is a privately held company based in Chicago. For more information, visit www.crowdspring.com.

Media contact

  • Bethany Sirt
  • crowdSPRING
  • 312.962.7722
  • bethany@crowdspring.com