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What is the title or subject of your presentation?

Explain this in one complex graphic in one PPT slide: Mobility as a Service (MaaS) provides a seamless combination of {Caltrain, VTA LRT, VTA bus, bikeshare, uberPool, Lyft Line, Drive Now, Car2Go, Carma Carpool, bikeshare, RidePal, Chariot, local shuttle bus (Stanford Marguerite), Flywheel taxi, Commuter Check, Clipper Card, electric scooter/bike lease, Paybyphone parking} to compete against private auto ownership. The Mobility Operator, (RideScout, for example) aggregates all services into a unified whole, accessed via a smartphone app with one-stop billing. Innovative pricing plans are offered. MaaS blurs the boundaries between different transport modes, providing a more customer-centered experience while improving the efficiency of the entire transport system. One seamless app. Multimodal trip planning. Discounted monthly bill. Customer-centered. Works like Clipper.

What do you do?

transportation research & advocacy, cities21.org

Do you need a design for slide template(s) only or a full presentation?

1 slide

How many slides do you need designed?

1 slide

Target Audience

What is your industry?

Government and Municipal

Describe the target audience for your presentation.

Power stakeholders in Silicon Valley that can be persuaded to make this happen. Government, major employers, smartphone app vendors, transit agencies, etc.

What 3 things do you want to communicate to your audience through your presentation?

See above

How do you intend to use this presentation (print, live, web, etc.)?

One on one presentations and "one-page proposals" to key influencers

Style and Details

What specific information must be included in the design?

See above

What character, tenor or spirit does your presentation need to communicate?

No specific tenor constraints. Smartphone apps are fun and have attitude. Transit is more stodgy.

What colors do you want to see in your presentation?

no preference

What colors do you NOT want to see in your presentation?

no preference

What presentation designs do you like?

no preference

Do you want to include additional info?

I have prepared a crappy-looking PPT slide with all the elements. Please create something much more compelling.

The RideScout Ride Results app screen shows a scenario where someone needs to go somewhere and the app presents them with 7 different travel modes with prices and trip time. For a Silicon Valley context, I created a second PPT slide with appropriate Ride Results featuring local options.

Q: Is it OK to use logos rather than pictures of cars, trains, and buses?
A: Yes, there has to be some way to convey the concept without being so cluttered.

Q: There are too many travel options, how about eliminating uberPool, VTA LRT, and Car2Go, because you have substitues?
A: Great, go ahead and simplify.



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