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Creative Brief

Who are you?

We are CEO Advisors, LLC. We help CEOs and executive teams in their quest to build great and enduring organizations. We are designing a short webinar to post on www.theceoadvantage.com to provide a brief overview of The CEO Advantage, a strategy execution process for CEOs and executive teams. These slides will accompany our voice-over on the webinar.

What do you need?

I am providing the script of our webinar (color coded to indicate suggested slide transitions). I am also providing a powerpoint presentation we drafted for this for your reference. Since we are not graphic design professionals, however, we would like to see other ideas. You are welcome to use the current template, colors, etc.; however, this is not required. We are open to all ideas. We simply want professionally-designed slides that have a bit of "wow" factor. They must visually convey the concepts discussed in the script in a way that entices the viewer to continue watching the entire webinar (which will be approximately 7 minutes long).

Who Is Your Audience?

We have two audiences. Our primary audience is CEOs and executives who are looking for help executing their organizational strategies. Our secondary audience is professional business advisors who might be interested in becoming certified in our process for use with their clients.


We Like These Examples

The webinar at http://www.cfoone.com/webinar is a similar style to what we're trying to do. I think this has nice looking slides, although they are a bit text heavy. I don't mind text where appropriate and if it helps to reinforce the concepts being discussed, but if a concept can be portrayed in a graphic while the voice-over elaborates, that is preferable. The other example is the draft presentation I have attached. This will give you an idea of what we're trying to do.

Do not feel limited by either, however. I am open to any new ideas that will present the material well.

One other note: animation should be used with discretion. We don't necessarily have to have any unless you feel it greatly enhances the presentation.

We Absolutely Must Have

When mentioned in the script, we would like to visually emphasize our call to download articles at www.theceoadvantage.com and click the "Get Started" button at the same site.



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