LET ME TELL YOU ABOUT US:
We are a large medical group and have flat screen TV's which run 'digital signage' (ie. commercials) for our patients who are waiting. We allow other providers to put ads on these TV's, but they will need us to produce them for them as none of them have graphics people or experience. (Dental, Eye care etc..)
HERE IS WHAT WE NEED:
Here is out test ad: We would like to advertise our Travel Clinic Services. We have 11 locations in the Ottawa area that patients can go to. We have online appointment request available for patients to book appointments online.
Hre is the message: We want to educate people that they should enjoy their vacation, but they should vaccinate first! Easier to prevent a tropical illness than to treat someone returning home sick. This is a 10-30 second spot, should be enjoyable and relaxing to watch and should have a call to action, Patients can book thier Travel Clnic appointment on our website at www.appletreemedcicalgroup.com or they can call us to book an appointment.
We may need to drop in a phone number, record a voice over or edit the commercial in our graphics department, so please use standard programs, flash etc.., for development.
We are a cold city, Ottawa, so any visuals that include a warm beach, a warm poolside, a plane flying over a palm tree, etc.. to make people think: "Oh yeah, I'm travelling, I better get vaccinated!"
We set the price low because we will need to turn around a lot of these for external clinics that advertise their services on our screens and the advertisers are price sensitive and most ads are pretty short (10 seconds is the most common one).
OUR TARGET AUDIENCE IS:
Our patients in the waiting room.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No restricitons. This is a test ad. We have dozens (and dozens) of other ads we will need designed for our digital signage. We run commercials for a plethora of other services, I want to see if we can get better ads out of this service than with the graphics companies we have used in the past, who don't always hit the mark.
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