• Award$300
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Creative Brief

Who are you?

We are Advisor Catalyst, Inc. We provide a CFO system and part-time CFO to owners of midsize businesses who are looking for financial visibility and control without the cost of a full-time CFO. We are designing a short webinar to post on www.actioncfo.com. These slides will accompany our voice-over on the webinar.

What do you need?

I am providing the slide-by-slide concept of what we're looking for. What we need from you is a professionally designed presenation that packs some "wow" factor.

Who Is Your Audience?

We have two audiences. Our primary audience is business owners who are looking for help in managing the financial side of their businesses. Our secondary audience is financial professionals who might be interested in becoming certified in our process for use with their clients.


We Like These Examples

The webinar at http://www.cfoone.com/webinar is a similar style to what we're trying to do. I think this has nice looking slides, although they are a bit text heavy. I don't mind text where appropriate and if it helps to reinforce the concepts being discussed, but if a concept can be portrayed in a graphic while the voice-over elaborates, that is preferable.

A few other notes:
1. Animation should be used with discretion. We don't necessarily have to have any unless you feel it greatly enhances the presentation.
2. Avoid stock pictures and stock art.

We Absolutely Must Have

I think it's self-explanatory in the attached document entitled "Webinar Slide Concepts." This will give you a slide-by-slide idea of what we want. Follow this document, "wow" us with your design, and we will select you!

I have also attached a draft of the voice-over script in case that's helpful to you.

Finally, I have attached our logo, which should be present on every slide. I have included both .gif and .jpg versions of two different styles (four total logos). You are welcome to use whichever one makes the most sense.



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