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Background
Industry
Environmental
About Your Company
Target audience is sustainability & transportation professionals at the Intelligent Transportation Systems World Congress 2020 in Los Angeles
Execution
Size
11x17
Orientation
Horizontal
Number of sides
One-Sided
Colors to Explore
Red
Blue
Preferred Fonts
No Preference
Content
This graphic contrasts the pro-petrol Koch Brothers with four pro-climate billionaires {Gates, Bloomberg, Bezos, Steyer}, using a Coke can for the Koch Brothers and a diet Pepsi can for the pro-climate billionaires. I am presenting an academic paper where I define a new planning method, Planning Encompassing Power and Credibility (PepC), designed to achieve transformational outcomes.
Can #1. Koch Brothers can with the style of a Coke can.
Text on the can is “Koch Network,” not Coke classic. Includes head shots of Charles & David Koch on the can.
https://www.prwatch.org/files/images/talking_coke_koch_cans.jpg
https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/01/31/17/Charles-David-Koch.jpg?w968h681
Can #2. diet Pepsi can with head shots of Gates, Bezos, Bloomberg, and Steyer
Text on the can is “diet PepC Network,” not “diet pepsi”
https://c8.alamy.com/comp/F2198R/the-new-diet-pepsi-without-aspartame-which-has-been-replaced-with-F2198R.jpg
The cans have to be recognizable as Coke and diet Pepsi cans, but they will also be different from those cans.
The graphic doesn’t have to be super high resolution. I would prefer output in a format that can be edited in the future, such as if I want to change one of the billionaires.
Top 3 Things
1. Recognizable Coke and diet Pepsi branding. 2. Convey these cans as sharply contrasting opposites.
Vision
Recognizable soda cans with headshots. Pretty simple.
Additional Info
As far as the ITSWC conference content: Three-minute youtube summary: https://youtu.be/r7LPLsuAo2I
Ten-page academic paper: http://bit.ly/2030transport
Materials
Contract
Files
No Files Added