Pro-climate Pepsi Can Versus Pro-petrol Koch Brothers Can

Environmental

Target audience is sustainability & transportation professionals at the Intelligent Transportation Systems World Congress 2020 in Los Angeles

11x17

Horizontal

One-Sided

This graphic contrasts the pro-petrol Koch Brothers with four pro-climate billionaires {Gates, Bloomberg, Bezos, Steyer}, using a Coke can for the Koch Brothers and a diet Pepsi can for the pro-climate billionaires. I am presenting an academic paper where I define a new planning method, Planning Encompassing Power and Credibility (PepC), designed to achieve transformational outcomes.

Can #1. Koch Brothers can with the style of a Coke can.
Text on the can is “Koch Network,” not Coke classic. Includes head shots of Charles & David Koch on the can.
https://www.prwatch.org/files/images/talking_coke_koch_cans.jpg
https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/01/31/17/Charles-David-Koch.jpg?w968h681

Can #2. diet Pepsi can with head shots of Gates, Bezos, Bloomberg, and Steyer
Text on the can is “diet PepC Network,” not “diet pepsi”
https://c8.alamy.com/comp/F2198R/the-new-diet-pepsi-without-aspartame-which-has-been-replaced-with-F2198R.jpg

The cans have to be recognizable as Coke and diet Pepsi cans, but they will also be different from those cans.
The graphic doesn’t have to be super high resolution. I would prefer output in a format that can be edited in the future, such as if I want to change one of the billionaires.

1. Recognizable Coke and diet Pepsi branding. 2. Convey these cans as sharply contrasting opposites.

Recognizable soda cans with headshots. Pretty simple.

As far as the ITSWC conference content: Three-minute youtube summary: https://youtu.be/r7LPLsuAo2I
Ten-page academic paper: http://bit.ly/2030transport

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