• Award$200
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  • Creatives8

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Background

Industry

Fashion

About Your Company

We are a lingerie company serving Tier-1, -2, and -3 women in China between the ages of 20 to 50.

Execution

Size

Custom

Orientation

Vertical

Number of sides

One-Sided

Colors to Explore

Designer

Preferred Fonts
  • No Preference

Content

The poster should include 3 underwears (we could use stand-in products/stock images) against a background. We'll add a small logo on the upper left corner after.

Top 3 Things

Brand identity – through a recognizable combination of lighting, colors, and details of how the products are laid out.

Product specifics – shoppers should be able to see the products clearly.

A hint at promotion – we have a '3 for X' and '5 for Y' promotion. A pack of 3 or 5 in the product poster could hint at the promotion and show off color ranges of our products.

Vision

I would prefer a photo with only products and no models.

Additional Info

On TMall/Taobao, most shoppers search using a category keyword like 'underwear 100% cotton,' and a list of products with this tag pop up. It's not common for people to search using brand keywords. So our product picture will be the entry point for our brand – it serves as an advertisement as well as a product photo.

A word on our brand: we are Maniform Cotton. We specialize in cotton-feel undergarments (bras, underwears, pajamas, camisoles, socks). Our vibe is comfort first – think hygge, sensorial perfection, naturality, cozy chic. Our goal is to offer high quality undergarments, with carefully selected materials and impeccable craftsmanship, at a medium/medium-low price. We are online only, and TMall/Taobao is the only web store that we have. I have attached a photo of our logo/motif.

I have attached a good product poster from BananaIn (a recent successful Taobao brand). This product poster packs brand identity, product details, and promotion all in one. The lighting, colors, and the strings are unique enough for the brand to stand out on Taobao, shoppers can see their products clearly, and the 3 underwears hint at their '3 for X' promotion.

Materials

Contract
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