• Award$450
  • Entries61
  • Creatives21

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Background

Industry

Health Care & Biotech

About Your Company

We are developing a product concept and want to create a poster that represents the idea to test if dentists and potential customers are interested in it. We need a poster, basic logo "Tooth Fairy" and rough product visual. (For this poster use a placeholder toothbrush or mock something up - we'll engage a 3D modeller to create a product concept)

Beautiful, sustainable, dental care solutions - Delivered, when you need it.

Sustainable dental care solution
Dentists recommend changing your toothbrush every 6-8 weeks or after illness

Tooth Fairy's product characteristics
- Appealing, utilitarian design
- Reasonably priced
- Everyday, oral hygiene essentials
- Fully biodegradable
- Socially aware

We're targeting 30-40yr olds who have medium-high disposable income and want to look after their health.

Execution

Size

18x24

Orientation

Vertical

Number of sides

One-Sided

Colors to Explore

Designer

Preferred Fonts
  • Mono

Content

Logo: Tooth Fairy
Headline: Bold. Affordable. Confident.

Why does oral need to be clinical?
Tooth Fairy rebuilt dental care from the ground-up.
To create a bold, affordable and most importantly healthier brush.

Is your brush 6 weeks old? It’s a hive of bacteria.
With Tooth Fairy you get a new head every 6 weeks.

[ICON]
Glowing Grin
- Premium handle
- 1 head/mth
- 1 brush donated

$0.50/week

[ICON]
Stunning Smile
- Premium Electric handle
- 1 head + floss kit/mth
- 1 dentist trained

$2/week

[ICON]
Magical Mouth
- Premium Electric station
- 1 head + floss kit/mth
- 1 orthopedic operation

$4/week

Dental Association Approved

100% biodegradable

Delivered to your letterbox

100% money back guarantee

Top 3 Things

1. Premium, modern, industrial design
2. New era of dental health
3. Hassle free, easy to buy and use

Vision

Something that would appeal to dentists and they'd be happy to put up in their dental surgery.

Modern, clean, light, rugged

Additional Info

https://docs.google.com/document/d/1HwZV...

We love this brand, but it's too modern/futurist
https://www.getquip.com/

Materials

Contract
Files

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