Rack Card - Targeting Guests

Travel & Hotel

We are a vacation rental a company that specializes in renting luxury vacation rental homes in Scottsdale, AZ.

Our target audience is highly affulent travelers who would ordinaly rent a hotel room at the ritz carlton or other luxury resorts.

Our homes are large luxury homes large enough to accomidate multi-generational famalies, corporate groups, golf trips, and other large groups.

The rack card you are designing will serve as a display item at travel events/agents offices, mostly in cooler climates like Canada, Europe, and Northern US.

We have branded logos, colors, and fonts we would like to integrate into our design.

Custom

Vertical

Two-Sided

Parsons Villas Vacation Rentals deliver superior, luxury, experience, and value. Each home is held to an industry leading set of standards.

1) Luxury:
a. Each home is held to an industry leading set of standards.
b. From the quality of our premium linens to the X, no detail goes unnoticed.
c. Stay in some of Phoenix’s most exclusive neighborhoods | Scottsdale, Arcadia, and Paradise Valley |
d. Enjoy a range of personalized services from pre-stocked groceries to in-home private chefs.

2) Privacy:
a. Never deal with other hotel guests, staff, or anyone else really.
b. At Parsons Villas, you are in control of your privacy. The entirety of the property and its resort like amenities are all yours.
c. Our properties are located in single family neighborhoods, ensuring X


3) Comfort:
a. The average hotel room is 325 square feet, most of our homes are nearly 10x the size at 3,000 sqft.
b. An attached living room, kitchen, separate bedrooms, bathrooms, are all “upgrades” at hotels, at Parsons Villas they are standard.

4) Value:
a. For the price of 2 or more hotel rooms, vacation rentals deliver superior value by accommodating more guests with enhanced amenities.
b. Each property comes standard with free highspeed WIFI, premium cable, gaming systems, smart TVs, and much more.
c. Need something at the property we’re missing? Let us know so we’ll add it to our inventory of items for you and future guest.


5) Experience:
a. Our 24/7 personalized concierge stand ready to book tickets to the hottest shows, reservations at the best eateries in town to everything in-between.
b. No crowded lobbies, long check-in lines, or roving noise in hotel lobbies
c. Stay in some of Phoenix’s most exclusive neighborhoods | Scottsdale, Arcadia, and Paradise Valley |

Luxury, Value (If guests were already going to book 2 rooms, they would gain more value with us) Experiences (Year-round events, Waste Management Open, Barrett Jackson)

Simple, visually striking, and to the point. Sells both the homes and the City of Scottsdale.

Should highlight golf courses and the phoenix open golf tournament 16th hole.

Rack card should show the reader why they should vacation in Scottsdale, and why they should choose a Parsons Villas vacation rental home.

Size of the Rack Card should be 4inch X 9inch with a full bleed.

https://parsonsvillas.com/

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