Custom Design Flyer For Exclusive Local Wine Club

Retail

SquareWine & Spirits provides a superior service to our clients, we are a full-service wine & spirits shop offering free delivery on our very own app, consultations, special orders, event planning, wine tastings and so much more! We are in the bustling and upcoming neighborhood of Long Island City, one stop from Manhattan + Brooklyn. Full of high rises and young affluent clientele seeking the most hip and affordable selections plus veteran LIC residents in an older age range that are seeking everyday classics, grab and go, easy drinking wines. SquareWine & Spirits is Long Island City’s go-to spot for fantastically priced and fastidiously selected wine and spirits. Expansive store stocking a wide variety of wines plus a sizable selection of spirits. We pride ourselves on knowing our customers tastes as well as our own, so we constantly keep our store stocked with the latest, the greatest, the most economical, and the most delicious. We can accommodate any budget or palate, and with free delivery, we can accommodate you anywhere in New York City.
We have a cool retail space and tasting room with interesting and esoteric selections. As the buyer I focus on cool brands that feature female wine makers, natural wines, organic wines, local New York State wine and spirits, and I love interesting finds.

Custom

Horizontal

Two-Sided

We have a new project coming up and we were hoping to get a flyer done.

We are starting a wine club and we are going to do a flyer that is 8.5x5.5 that we can hand out both in store and in the post. It will be two sided include the postal customer address and postage required for the every door direct mailer for USPS. Specs are detailed here: https://www.usps.com/business/every-door-direct-mail.htm

Attached is a mock up that we made. We are just hoping that we can get it kind of in the general style we always use but similar to the mock up but including branding and such. We may have to purchase some stock photos. But also I’d like to photo shop in our bag where possible to the stock photos.

Then on the opposite side, some more in-depth verbiage about the program, perhaps we use 4 quadrants to represent squares. Each square being a different aspect of the program: Pricing, About, Options, Education.
Pricing
• Intro Price (First Month) = $29.99 (50% off standard price)
• Month-to-Month Subscription Price = $59.99 per month
• Quarterly Subscription price (3 months) = $159.99 (Save $20!)
• Annual Subscription price (12 months) = $599.99 (Save $120!)
Ability to unsubscribe/opt out at any time.

Options :
Red Tote
White Tote
Somm’s Choice: For the adventurous palate, mixed bag of seasonal and unique selections. May include, red, white, rose, orange, sparkling, etc.
About
Support local businesses, not corporations! Our on-site Sommeliers and Wine Specialists will hand select wonderful small production wines from around the world. You will be supporting small businesses 2X! No mass-produced cheap swill, ever! Local delivery creates greater sustainability reducing your carbon foot print by not shipping and zero packaging besides our reusable wine tote.

Education
Are you interested in wine but don’t have the time to invest? We’ll include tasting notes about your wine including information about regions, wine makers, and any other information that will help you become a more knowledgeable consumer.

free delivery, pricing, LOCAL

Somehow the flyer needs to have a balance of cleanliness and sharpness but still be able to convey a lot of our message without looking too busy. We love representing our "square" brand but also want to be colorful and kitsch with our copy on this particular flyer to get people interested in this wine club. I will caution that the owner of the wine shop is a bit more old school, I always equate him to "times new roman". So while in his mind he wants it to be "creative" and inspire folks to sign up, he generally prefers a more basic style. If the flyer can fall somewhere between those styles, that would be perfect.

-We have a specific font that we use, Agency Fb, I would like the entire flyer done in that font. I attached it.
-The final format will have to have bleed lines for printing.
-Our colors HEX CODES
Red: #a11c2d
Blue: #002156

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