• Award$475
  • Entries19
  • Creatives8

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Background

Industry

Food & Beverage

About Your Company

We are a Liquid Vitamin and Supplement manufacturer. We have propietary technology that let's us create complete lines of liquid vitamins and supplements for consumer use. Our products are market leading as we can turn fat-soluble ingredients into water-soluble ingredients. This means that unlike other companies that can only develop water-soluble products that don't have a complete daily dose of vitamins (such as VitaminWater), we can create products that meet the complete daily needs of family members. Our bullseye target are adults who are aware and interested in health and wellness, and think vitamins help them and their family stay healthy. They may have a family member who can't swallow pills (a parent or a child), or just want to convenience of using a spray to get their daily vitamins.

Execution

Size

The bottle including the sprayer and cap is 5 1/2" tall and 7/8" in diameter. The bottle will sit is a box that is 7" tall, 2 1/2" wide, and 1" deep.

Colors to Explore

Orange

Preferred Fonts
  • Sans-serif

Adjectives
Abstract, Organic, Economical, Youthful, Playful, Feminine, Minimal, Modern
Content

Brand Logo, Corporate Logo (small), Product description, Perfomance Characteristics, Legal requirements

Top 3 Things

Liquid Spray Vitamins, Highly Bio-Available, that there is a product line-up of seven different SKUs (family look with individual SKU differentiation).

Vision

The vitamin and supplement categories look very generic/homogenous. There is a similarity across all natural food products. We picked orange as a base colour for the line because we didn't see any major lines that have chosen that as their ownable colour. The bottle can be an image on the box, or can be in a window, but should be represented. There is a technology to the product that makes it unique, and most competitive products have a very natural/earthy approach to their packaging design. So the design should be modern and forward, rather than traditional and down-home.

Additional Info

The logo that was uploaded is not the only colour that it can be represented in. This version was pink on yellow, but it could be any complimentary colour. We have experimented in having the logo colour be a SKU differentiator. We are not for or against iconography, or imagery being added to the package.

Materials

Contract
Files

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