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Creative Brief

Who are you?

We're one of the biggest food companies in Italy and Europe, producing mostly breakfast products, from bakery to beverages.

What do you need?

We are looking for a brand new shape for a bottle to be used for a new breakfast beverage.
This should be something really new in terms of tasting experience, so the package itself must create expectations (and excitement) in the consumers.

The shape should be new, attractive and iconic but, most of all, unique and remarkable!

It will be made out of plastic material (coloured or transparent), filled aseptically, and labelled (partially or fully covered) with a plastic shrinkable sleeve.

We would also like to receive some ideas of products to be contained into the bottle, that is a beverage that fits breakfast consumption (but, better, not only...).

Please try and show the proposed solutions both standing alone, and in 2-pieces clusters. If possible, we'd also like to see how they would appear on a shelf (picture? rendering?).

Who Is Your Audience?

Our prospects are people who believe in the saying you are what you eat. They know the value of eating healthy and they know that fruit is important to this, though they also like to indulge. They appreciate the pleasure of eating well, they want to live healthy but they dont want to make too many compromises - they want both taste and pleasure from what they eat.


We Absolutely Must Have

The concept proposed must be feasible with standard production technologies, made out of PET, aseptically filled.
The neck dimension is 38 mm mandatory, the body diameter should be among 50 and 70 mm.
The volume should be 200-250 ml, scalable, if possible to 500 or 750 ml.



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