• Award$475
  • Entries42
  • Creatives11

Updates

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Background

Industry

Health Care & Biotech

About Your Company

The target audience for this project is women 35-55 who are hunting for a bargain. They do not enter the store to buy skincare, it is an after-thought. The visual messaging has to be clear, the look needs to convey "expensive".

Execution

Size

The primary display area of the tube is 3 inches by 6 inches. We would prefer the design laid over the attached tube.

Colors to Explore

Designer

Preferred Fonts
  • No Preference

Adjectives
Concrete, Organic, Luxurious, Mature, Serious, Feminine, Minimal, Modern
Content

The copy on the front panel should read:
reShape

Vein Fix
Varicose Vein Cream

Improves the look of varicose veins and spider veins.

With natural detoxifying and firming Green Tea Extract

Organic ingredients, Paraben-free


Optional: For flawless looking legs

Attached is a logo. FEEL FREE TO FRESHEN IT UP, it does not need to stay the same.

Top 3 Things

This is for veins. This is an expensive product. This is a problem-solver

Vision

It MUST have an image of flawless female legs. If the image is a photo, please use istockphoto.com or dreamstime.com to get a comp image. Do not worry about watermarks, we will puchase the image after the project is awarded.

Additional Info

The current look does not perform as good as expected. We are looking to revamp it completely. We feel that a photo of legs is essential, however we are open to other interpretations. This item is a stand alone tube, there is nothing else to sell the product.

Materials

Contract
Files

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