Packaging Design For Luxury Low Alcohol Napa Valley Sparkling Wine Brand

Food & Beverage

Launching a low alcohol sparkling brut wine targeted at female millenials and gen z. Clean, vegan, low sugar (less than 1g), low sulfites, organic wine with half the ABV % of regular sparkling wines (6%). Premium, elevated product compared to other no and low alcohol alternatives on the market, sourced from Napa Valley and Sonoma county prestigeous and sustainable vineyards and winemakers. Method traditional, aged 12 months, expertly made in small batches with minimal intervention. Less chemicals, less hangovers without compromising taste.

325ml bottle, 750ml bottle, open to other packaging ideas to compliment bottles and help stand out - boxes, sleeves etc

I am starting with the packaging design project and will then work on graphics and logos. Will need space to display information about nutritional info etc

Luxurious, fun, natural

Recycleable material, wine bottle potetntially will offer 325ml and 750ml sizes. Packaging needs to be modern, interesting and stand out from the crowd of traditional wine bottles while maintaining a luxury feel that appeals to females (millenial/gen z). 'Clean' suggests more minimal look with no dark colors. Need to portray feeling of clean, light, fresh and crisp

https://usualwines.com have interesting single serve bottle design for brut and brut rose
Other clean wine or low/no alochol brands targeting younger audience:
https://wonderful.winc.com clean natural wine
https://curiouselixirs.com
https://www.kineuphorics.com

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