• Award$645
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  • Creatives12

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Background

Industry

Food & Beverage

About Your Company

Company President.
Target Audience:
• Skewing married female buying for family and self
• Age: 25-40+
• HHI Income: 100,000+
• Education: Undergraduate
• Residence: Nationwide, suburban

Execution

Size

(H x W ) 16.5"x 9"  



Colors to Explore

Designer

Preferred Fonts
  • No Preference

Adjectives
Concrete, Youthful, Luxurious, Organic, Playful, Minimal, Feminine, Modern
Content

Update from previous snack name and design. Building a design and font around the new product name, ONE Pop.

Top 3 Things

Low in calories
Skinless Popcorn
Fun eating experience

Vision

1-Visually appealing to the consumer from a supermarket shelf.
2- Fun, classy, healthy, youthful
3- Brand name is easily recognizable on the package

Additional Info

Our old product name/design and website is New Pop Skinless Popcorn- https://www.newpop.com/ We are looking for a total re-design from the old New Pop to our new product snack name of ONE POP. The characteristics remain the same but looking for an update to personality of the packaging, font style, colors etc. We have added the latest New Pop design files for review. These files/design are updated from the older website design. All the call-out to characteristics remain the same. Removed will be the pics of the actual product and New Pop will be replaced by One Pop. Updates to front and back of package needed.
Primary competition websites listed below:
https://www.skinnypop.com/ https://www.pipsnacks.com/ https://boomchickapop.com/
http://www.popcornindiana.com/

Materials

Contract
Files

No Files Added

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