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Business Info

Business Name

Nutribab

What do you do?

Nutribab is a start-up in the food and beverage industry. Our drinks combine nutritional-rich African organic baobab superfruit with your favorite flavors in ready to drink and individual on the go stick pack packets to nourish your body while empowering others to live a higher quality of life
Our beverages contain simple, organic ingredients to promote a healthy and active lifestyle in the tastiest way possible

How many packages do you need designed?

1 Side - 3 Labels designed for a bottle for a 120z/355m beverage bottle-see attached float.jpg for bottle type. o 6 front designs for each flavor. The package includes an outer box that holds 10 individual stick packs. Design must include both the stick pack and the box.

List the size requirement(s) for your packaging design.

Stick pack and box packaging: similar in size to
http://s3.media.squarespace.com/producti... owellesticks.jpg
http://www.carterwongdesign.com/our-work... (pic# 4 on stick pack
Bottle-RTD Drink. Size similar to float.jpg

Target Audience

What is your industry?

Food and Beverage

How fragile are the products to be included in the packaging?

Relatively durable

Describe the target audience for your packaging design

We aim to sell our beverage products in the U.S.A Market, targeting premium customers that require a tasteful, original and high quality product. Our beverages are distributed in high-end stores like wholefoods

Our target is a health conscious consumer, between the ages of 25 and 55. Our target audience is trendy

What 3 things would you like to communicate to your audience through your packaging design?

Premium,
exclusive,
quality

Style and Concept

What packaging design styles do you like?

https://joysuperfoodmix.com/ (I like the colors)
http://www.carterwongdesign.com/our-work...

Also see attached

What adjectives should best describe your packaging design?

Inspiration from African rich texture (www.aduna.com):
Exotic meets modern and simplicity
Simple, clean, modern and exotic

Do you have additional info or links you'd like to share?

See files for inspirational packaging. Also, the logo.docx is what i envision the design to look like round with baobab tree enclose. I am open to your creative suggestions.

Materials

Contract
Files

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