Naturvedic by Emami
What do you do?
Emami is a consumer packaged goods company that specializes in health and beauty products
How many packages do you need designed?
this is an exploration so 3-4
List the size requirement(s) for your packaging design.
Tubes for creams, jars for balms, bottles for shampoo,
What is your industry?
Consulting and Professional Services
How fragile are the products to be included in the packaging?
Describe the target audience for your packaging design
middle income women in India
What 3 things would you like to communicate to your audience through your packaging design?
Natural ingredients, Authentic Ayurvedic formulation
Products that actually work
Style and Concept
What packaging design styles do you like?
Method, OGX, Moroccan oil, Burts Bees
What adjectives should best describe your packaging design?
We want consumers to feel that they are buying a trusted brand that uses the best ingredients available and that these products will treat the health issues they have.
Ayurvedic medicines and practices are a 4,000 year old tradition. But with pollution modern farming and fertilizers these traditions have become less authentic.resulting in products that are less pure. We need Natural Ayuvedic products. Hence the name
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