• Award$1200
  • Entries115
  • Creatives30

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Creative Brief

Who are you?

Abunda Functional Foods is a new, innovative company that is dedicated to creating outstanding healthy and functional products. We blend the latest nutritional science to deliver better health & wellness, but we won't compromise on taste or convenience. We create better products!

What do you need?

We are launching a new product called MojoMilk. Imagine your favorite chocolate milk mix, like Nesquik, but healthier. We need a package designed that is attractive to both kids (2-18) and parents. The package includes an outer box that holds 10 individual stick packs. Design must include both the stick pack and the box.

Who Is Your Audience?

Kids 2-18.
Parents- Typically college educated and health-aware.

Requirements

We Like These Examples

We do not want the typical cartoon character type kids package. We wish to be a bit more sophisticated in our approach to kids (they are more sophisticated than you may think). Clean, contemporary, bold.

We Absolutely Must Have

We want really clever and creative ideas and insights.

Materials

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