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Business Info

Business Name

Mitali Imports Inc

What do you do?

Food Brand Logo repair & package design

How many packages do you need designed?

1 package in different sizes

List the size requirement(s) for your packaging design.

5" x 7.5"
6.5" x 9.5"
7.5" x 11.5"
9" x 13"
10" x 14"

Target Audience

What is your industry?

Food and Beverage

How fragile are the products to be included in the packaging?

relatively durable.

Describe the target audience for your packaging design

Target audience is 60% female 30 - 50 years old, 40% male same age group. Predominantly South Asian from India, Pakistan, Bangladesh, Nepal.

What 3 things would you like to communicate to your audience through your packaging design?

The design should convey the feeling of a High quality food product as the logo says "Food for the Soul". Customers should feel an instant attraction or hunger for food upon viewing the design.

Style and Concept

What adjectives should best describe your packaging design?

Natural, flavorful, yummy,mom's recipe

Do you have additional info or links you'd like to share?

I have uploaded some images of the logo as a reference point. We need the crown but it needs to be better aligned with the name. Attached a bunch of files to show how the initial design came about. All Non "Krish" images are competitor or peer designs we like.

Materials

Contract
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