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Business Info

Business Name

Cambridge Essentials

What do you do?

PRODUCT: over-the-counter dietary supplement designed to relieve anxiety and stress; secondary effects include enhancing mood, energy, and vitality.

How many packages do you need designed?

The outer box and the label (basically the same design)

List the size requirement(s) for your packaging design.

DIMENSIONS:
For the bottle, we are looking for a label with the following dimension:
6.75 inch long, 2.25 inch high.
The label will be affixed on an amber glass bottle.

For the box, we are looking for a retail-ready box design with the following dimension:
4 inch high, 2.3 inch wide and 2.3 inch long

Target Audience

What is your industry?

Health Care and Biotech

How fragile are the products to be included in the packaging?

Not fragile

Describe the target audience for your packaging design

TARGET AUDIENCE: Health-conscious, 25-60 years, both male and female, professional / upper-middle class

What 3 things would you like to communicate to your audience through your packaging design?

TARGET BRAND ASSOCIATION:
Modern, clean, sophisticated, with subtle emphasis on natural/organic.
The brand / design should reflect the effectiveness, safety, and professional quality of the product.

Style and Concept

What packaging design styles do you like?

REQUIREMENTS:
We are looking for a design for both the bottle and the box with one overarching (integrated) theme.

For exact details on the box and the copywriting, please refer to the attached PowerPoint specification deck.

What adjectives should best describe your packaging design?

Clean, modern, elegant, professional, quality

Do you have additional info or links you'd like to share?

> Feel free to adhere quite closely to the design example included in the powerpoint, without it being identical
> Please refer to this website for some good packaging examples: http://www.thedieline.com/beauty-health-...

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