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Business Info

Business Name

Collaborative Advantage Marketing

What do you do?

We are a food and beverage development, sales, and marketing company. We specialize in organic, non-GMO, and good-for-you options.

How many packages do you need designed?

1

List the size requirement(s) for your packaging design.

16.5 fl oz (490 ml)
6.5 inches tall
2.5 inches across at the top of the can
8.5 inches around

Target Audience

What is your industry?

Food and Beverage

How fragile are the products to be included in the packaging?

Aluminum can with liquid inside

Describe the target audience for your packaging design

People who are interested in trying coconut water for the first time
People who like coconut water but don't want to spend a lot of money
People of all ethnicities and backgrounds

What 3 things would you like to communicate to your audience through your packaging design?

This packaging must be bilingual - English and Spanish
Bright, fun, vibrant, tropical - we have some of the best coconut water on the market, but our packaging is not inviting enough for upper-middle-class consumers and we want people of all backgrounds to be able to afford and be attracted to our cans.

Style and Concept

What packaging design styles do you like?

We like bright, vivid, modern, exciting design. We can go a little edgy if the design is right.

What adjectives should best describe your packaging design?

Bright, vivid, modern, exciting

Do you have additional info or links you'd like to share?

We manufacture, sell, and market our own brand of coconut water to a wide variety of consumers - from high-end to dollar stores, but the product inside never changes, only the packaging. We are serving nothing but the best to all, and we want to keep it accessible for everyone.

Materials

Contract
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