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LET ME TELL YOU ABOUT US:

We're a big food company in Italy looking for a brand new package for a fruit-based product that's eaten with a spoon. Its something really new in terms of tasting experience, so the package itself should create expectations (and excitement) in the consumers.

The consumption will be both as an on-the-go snack and as a dessert!

Colours: tbd

HERE IS WHAT WE NEED:

We are looking for a new, attractive and iconic shape for a cup (about 100-125ml) of spoonable product to be consumed like yoghurt.

The shape should be stylish, smooth, modern, post-modern and remarkable! And, at the same time, it should also be friendly and outgoing.

It should invite you into the cup, to touch and discover it, to taste it, but at the same time it should also reassure you that you are having a real eating experience.

The cup should be developed both in high and in low version (like a yoghurt cup, or like a flat dish); it will be made out of plastic material, thermoformed, and closed with a plastic film lid.

Please try and show the proposed solutions both standing alone, and in 2-pieces clusters. If possible, we'd also like to see how they would appear on a shelf (picture? rendering?).

Last (but not mandatory), wed also like to have a spoon, designed to best fit with the cup mood and feeling.

OUR TARGET AUDIENCE IS:

Our target is people who believe in the saying you are what you eat. They know the value of eating healthy and they know that fruit is important to this, though they also like to indulge. They appreciate the pleasure of eating well, they want to live healthy but they dont want to make too many compromises - they want both taste and pleasure from what they eat.

WE LIKE THESE DESIGNS:

We like designs like:

Method or Method Kids - http://www.methodhome.com/products-home....

Schwartau Fruttissima - http://www.globalpackagegallery.com/main...

Whiskas Temptations - http://www.whiskas.co.uk/our-products-sn...

Moreno Cedronis glass jars - http://www.morenocedroni.it/prodotti_eng...

Actimel bottle - http://www.actimelusa.com/ - www.actimel.it

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our design absolutely must have:

The concept proposed must be feasible with standard production technologies, that is: thermoforming (for the cup).

Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.:

We don't need any graphics or design for the package - just the package itself. The labels and graphics will be designed by our in-house team to match the rest of our product line's look and feel. So, feel free to leave the package totally black if you want, or put dummy graphics on it if you want. Either way, you will not be judged on any graphics - just the package form itself.

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