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LET ME TELL YOU ABOUT US:

We are Contrails Vinters and we have a one time offering of 2008 Napa Valley Cabernet Sauvignon

HERE IS WHAT WE NEED:

We need a Label Design. There will be two labels. A front which should contain the following:

Billy Ray's Recession Cabernet

2008 Napa Valley Cabernet Sauvignon

750ml

14.5% Alcohol by Volume

The back label will contain the following message which should be a good prompt for the logo design and the front label.

Lets face it; in todays challenging economy do you really want to spend $50 on a Napa Valley Cabernet? Of course not. You want to spend $15-$20 on a wine that should be priced $50.

We here at Billy Rays Recession Reds feel your pain. Thats why all of our premium quality Napa Valley Cabernet Sauvignon and Merlot is priced to help make this tough time a little easier and a lot happier!

All of our wines have spent 12 -14 months in new French oak and have been lovingly handcrafted in small lots of less than 100 cases.

Perfect with your favorite red meat or your recent pink slip!

Billy Rays Recession Reds.

Seriously affordable wines for seriously bad times!

These may not be the exact words, but you get the picture.

We will also need this government warning:

GOVERNMENT WARNING: according to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. Interestingly, if it werent for alcohol most women wouldnt be pregnant.

OUR TARGET AUDIENCE IS:

Red wine drinkers looking for a good wine at an affordable price.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

See above.

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