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IDEATIVE Product Ventures
What do you do?
Design and develop innovative home and office electronics.
How many pages of print design do you need?
List the size requirement(s) for your print design
You will be designing both the front and back of the package art card. However, you must design around the Travel Charger product itself for the front of the package card.
You will have most of the back of the package for design. We just want a small cut-out to showcase the "Flipit" plug.
a. Product: 106mm H; 55mm W; 33mm D
b. Clamshell: 140mm H; 110mm W
c. Card: 130mm H; 100mm W
What is your industry?
Describe the target audience for your print design
Everyone who needs to charge their SmartPhone, iPods, iTouch, etc.
Our target audience is a customer at a typical electronics store.
What 3 things would you like to communicate to your audience through your print design?
1. Small, easy to travel
2. Charge your USB devices and equipment
3. Protect your equipment with surge protection
Style and Concept
What print design styles do you like?
1. Minimal background design, mainly spot colors
2. See enclosure "Design Examples #1.zip" for competitive USB charger packaging. Use this as a guide, but aim to exceed these designs.
What colors do you want to see in your print design?
Blue, White, Gray color theme
Check out http://www.flipitusb.com - The Flipit! USB Charger is in the same brand portfolio. We would like to keep the same consistency between products. Don't ask for the Flipit! USB CHarger retail package though. We may need to crowd source that package as well.
What colors do you NOT want to see in your print design?
stick with Blue, White, Gray
What adjectives should best describe your print design?
clean, simple, innovative
How will you use the print design?
The print design will be placed inside the product clamshell. This product will be sold in over 4,000 retail electronics stores.
What content must be included in the print design?
See enclosure "Flipit! Travel Surge Requirements.docx". We have a lot of text to squeeze in such as technical specs, company info, etc.
Also, see enclosure "Old clam shell images.jpg". This is the old factory package, not in stores. You can use this to get an idea of where the product fits within the package.
The enclosure "Draft Logo.jpg" is just that.....draft of the logo. You do not need to create a new logo for this project. Simply use this logo for your design. We will update the logo later.
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