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Business Info

Business Name

Vibrance Labs

What do you do?

We have created a pre-workout supplement (drink form) that is specially formulated for a woman's biology, desired workout results, and expectations. Our unique formulation provides energy, increase rate of recovery, helps with lean muscle mass building, and weight reduction. Our goal is to help women across the world perform at their peak physical level while training or playing sports, and recover quickly with enough energy to tackle the rest of the days tasks.

My Co-Founder has been in the training space for over 15 years, he is a Licensed Physical Trainer, has stayed very close to the nutrition world, and constantly works with his clients on the neuro-physical connection and it's role in strength development.

How many sides of the package require graphics design?

Round tub packaging, so only one side

List the size requirement(s) for your package graphics design

Below is a link to the labels used on packages that will be the same as ours.
https://www.dropbox.com/sh/zbignp6j4epxu...

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Women between the ages of 25 and 45, who are physically active. They may do CrossFit, Rowing, Cycling, Soccer, Rock Climbing/Bouldering, Tri-athletes, Women who do gut wrenching "Leg" days (that are always the toughest) weight training.

They also have lives outside of working out or playing. They may have to work on a financial analysis that night, they may be going out on the town, or stay home and care for children, or all three. They need to recover quickly from their workouts or play time, because they have demanding expectations on them.

They value health, naturally derived products (we use no artificial products,our sweetener is Munk Fruit which doesn't cause a glycemic spike, which you see in most sweeteners), and craftsmanship.

What 3 things would you like to communicate to your audience through your package graphics design?

Hi-Energy, Natural, Made For Them

Style and Concept

What colors do you want to see in your package graphics design?

Feel free to use as many or as few colors: Light Blue, Blue, Yellow, Green, Red, Orange. Our container is going to be a solid white plastic tub.

What colors do you NOT want to see in your package graphics design?

Pewter, Metallic

What adjectives should best describe your package graphics design?

Fresh, Natural, Airy, Vibrant, Bespoke, Springish/new life, Health, Clean, Simple

What content must be included in the package graphics design?

We will need room for a nutrition panel and Good Manufacturing Principles (GMP) certification seals. Please refer to this link

https://www.dropbox.com/sh/zbignp6j4epxu...

Our first flavor will most likely be Strawberry + Pineapple + Coconut, but we will need to be able to make other flavors and have this label work for it.

Do you have additional info or links you'd like to share?

check the links in packaging design styles I like.

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